Search Engine Optimization is the key to getting visible on the search landscape. As we all know it is one of the easiest ways to reach out the maximum number of people. Entrepreneur contributor Heeta U Parikh has shared a useful article highlighting the do’s and don’ts of the SEO campaigns. Parikh says, “Businesses have realised the importance of ranking higher on the search engine results page, as it increases their traffic and visibility across target audiences. This has led to an increased investment in SEO campaigns, especially by companies that have higher stake in expanding... [...]

Articulate team has published an SEO guide for B2B technology companies. This seven chapter guide describes the techniques that can enhance the SEO performance for the b2b tech firms. Here’s the guide chapterization. Chapter 1: What is SEO in 2018? Chapter 2: Keyword research Chapter 3: Local SEO for B2B technology companies Chapter 4: Technical SEO – what you need to know Chapter 5: Link building Chapter 6: Website SEO Chapter 7: SEO copywriting. Articulate’s SEO guide for B2B technology companies Articulate  [...]

Search engines are the major course of web traffic that we get today. Majority of the customers that we acquire land to our website via search. So it is important to keep the websites ready to match with the search engine algorithms. This can help us get more prospects and customers. Content Marketing Institute columnist Jodi Harris has shared four tips to help marketers improve their SEO. Harris says, “One of the most talked-about shifts in the search world this year has been Google’s transition to mobile-first site indexing – i.e., crawling the mobile version of a site page to analyze... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘YouTube SEO: Top Factors to Invest In’. The MOZ team says, “If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week’s episode of Whiteboard Friday”. YouTube SEO: Top Factors to Invest In MOZ  [...]

The search engine algorithms keep changing and you need to update your sites to stay in tune with them. The new year is almost here and knowing about what will happen to SEO in it is necessary. The Search Engine Land team has shared five trends that will matter the most in 2019. The SEL team says, “To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected... [...]

MOZ’s Tom Casano has published ‘Advanced Guide to Keyword Clustering’. The guide offers tips on performing keyword research and prepare the content. Casano says, “To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should all align with the market. This is one of the best ways to grow your organic traffic. Why bother with keyword grouping? One web page can rank for multiple keywords. So why aren’t we hyper-focused on planning and optimizing... [...]

We spend a lot of money for getting listed in the search engines and get new customers. Search Engine Optimization helps you perform better in the search results. Search Engine Land contributor Megan Taggart has shared three scheduled maintenance tips to help you improve your paid search results. Taggart says, “Search practitioners too often get caught up in the day-to-day optimization and don’t pay enough attention to the bigger picture. Keyword sweeps, bid/budget tweaks, and ad/audience refreshes can chew up the calendar, resulting in less time auditing the big questions that connect... [...]

MOZ has published the Whiteboard Friday video featuring Will Critchlow on ‘The Difference Between URL Structure and Information Architecture’. The MOZ team says, “Questions about URL structure and information architecture are easy to get confused, but it’s an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to... [...]

Search Engine Optimization is a process that requires constant upgradation to match with the changing search engine algorithms. With fresh content and appropriate tactics you can achieve the right spot in the search results. MarketingProfs contributor Laura Forer has shared an infographic that features seventy-two stats to help maketerts plan an effective SEO strategy. Forer says, “A whopping 67,000 searches are performed on Google every second. Faster page load speed improves your search rankings. Google updates its search algorithm several times a year. Nearly one-third of all mobile... [...]

Website improvement can be done by measuring the effectiveness of it in the eyes of search engines and other portals. A good website is the one that meets the SEO guidelines and scores well in the search results. HubSpot’s Tom Demers has shared thirteen SEO tools to help marketers audit and monitor their website performance. Demers says, “There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly... [...]