Search Engine Optimization is a sensitive part of the online marketing. When it comes to getting indexed in the search engines, the relevant content and keywords play an important role. Also the URLs of your site and the blog posts work for you when it comes to SEO. Yoast contributor Michiel Heijmans  has shared some useful tips to creating SEO-friendly URLs  for company websites, online shops and blogs. Heijmans says, “No matter what kind of website you have, there are a couple of ground rules that apply to all websites. The main thing to keep in mind is that your URLs should be focused.... [...]

MOZ has published the Whiteboard Friday video featuring Kameron Jenkins on ‘Using the Flowchart Method for Diagnosing Ranking Drops’. The MOZ team says, “Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today’s Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Reputation Management SEO: How to Own Your Branded Keywords in Google’. The MOZ team says, “A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively”. Reputation... [...]

Google has rolled out the Mobile-First Indexing due to increasing searches for content from people’s mobile devices. With Mobile-First Indexing Google monitors your site performance on the mobile devices. Content Marketing Institute columnist Mike Murray has shared an useful article on how you should Mobile-First Indexing as far as your SEO efforts are concerned. Murray says, “Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. Google recently weighed in, knowing its plan... [...]

MOZ has published a guide called ‘Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients’. Introducing the guide, MOZ’s Miriam Ellis says, “What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy? What... [...]

You SEO efforts (Search Engine Optimization) need to be up to date with the changing search engine algorithms. We need to have a specialized strategy for the SEO as it leads to the major web-based performance. Entrepreneur contributor Rohan Ayyar has shared four tips to help brands improve their SEO strategies. Ayyar says, “Google is a clear market leader in the search engine segment, with over 90% of global market share. And they have repeatedly indicated that the algorithm prioritizes established brands over unknown ones, by means of various factors that place more importance on entities,... [...]

A pillar page serves as an anchor for a cluster of related topics (i.e., a topic cluster). When combined, pillar page and topic clusters can help you get good SEO rankings. HubSpot columnist Amanda Zantal-Wiener has shared seven pillar page examples to help marketers build their own pillar pages. Amanda says, “Actions speak louder than words — says the writer — which is why we sought answers to those questions by way of pillar page examples that do an excellent job of organizing and linking to content assets. 7 Great Pillar Page Examples 1. Typeform: Brand Awareness At first... [...]

An effective SEO strategy brings your site traffic which creates the base for your entrepreneurial success. It is not necessary to always spend tons of budget for implementing SEO. Entrepreneur mag team ha shared six SEO strategies you can implement with a small budget. Entrepreneur mag team says, “Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one-person, two-person or [insert small number here]-person team. With a plethora of options available to choose from, you really need to keep your eye out for those strategies that are easy to implement... [...]

Search Engine Optimization needs to be implemented effectively to get your business the required customer base. Sometimes we unknowingly make certain mistakes that result into deprivation in the SEO performance. Forbes contributor Kate Harrison has shared some mistakes that the small businesses need to avoid for right SEO implementation. Harrison says, “Small businesses in particular can dominate local search if they employ good search engine optimization (SEO) techniques. However, according to Chris Rodgers, CEO and Founder of Colorado SEO Pros, there problems most small business encounter... [...]

Managing SEO on your own is a big challenge and you need to keep observing the search engine algorithm changes to cope with the current trends. To help webmasters and marketers deal with the technical SEO, MOZ columnist Dominic Woodman has shared an eight-point checklist for debugging technical SEO problems. Dominic says, “Occasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and... [...]