Timothy Carter says, “When small business owners think about getting involved in SEO, they often become intimidated (or frustrated). They see massive corporations and large businesses dominating the search engine world, and it’s no secret why they’re able to. They have access to tens of thousands of dollars (or more) to spend on online marketing, a highly talented full-time staff to oversee campaign management, and perhaps most importantly, they’ve been around for years, so they’ve had time to cement their authority in their respective niches. Seeing all this, you might think that... [...]

Emily Green says, “Many companies have a daily struggle with trying to figure out what they are going to do as far as SEO/Content marketing goes. Building a team in-house can be quite costly and with all applicants referring to themselves as “SEO Gurus” it can be hard to pick out the right hire. Choosing a company to take care of your content marketing and SEO can be just as difficult. There are those SEO marketing companies that are full of pros while other companies can be a few people in a living room with outdated knowledge. With all of the technical talk that SEOs tend to do when... [...]

Stephanie LeVonne says, “You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare to publish the same content twice — but have you? Duplicate content is the equivalent of overdrawing your checking account, except instead of paying costly fees each month you’ll be sacrificing your precious crawl budget. Manifesting itself in several forms, duplicate content may be one of the most elusive and widely overlooked problems that can affect your site’s ability to rank. It oftentimes stems from a sites’... [...]

Marcus Miller says, “This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe that SEO is either not aligned with their requirements or there is some other form of mismatch (speed, budget, etc.). 1. Budget This is the first and most common issue we see. The business wants to... [...]

Bridget Randolph says, “Here at Distilled NY we’ve been running a hiring cycle, and it’s really brought front and center for me the key elements that make a digital marketing (and specifically SEO) candidate stand out from the crowd. So I wanted to share a few things I’ve learned in the process. For the purpose of this post, I’m going to tackle this topic from two angles (with 5 points on each, in true “10 Things I’ve Learned…” style): Part I: 5 attributes I now look for in any new analyst or consultant hire (and what you as an employer might want to think about before... [...]

MOZ team says, “Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader vision“. Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience MOZ  [...]

We found this infographic through the Huffington Post. Source: 99 MediaLab 99 MediaLab  [...]

Miriam Ellis says, “‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms. Today, we’re going to take that novel concept in a different direction, with the goal of increasing brand awareness for single, multi-location, and enterprise local businesses by latching onto existing influences in any given community. Up ahead: simple tips for interpreting your city, a downloadable... [...]

Andrew Choco says, “Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results. We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success. More specifically, you’ll learn: How to create custom and lookalike audiences on Facebook... [...]

Eric Enge says, “There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to understand what these studies say. That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world’s largest companies, and some of the highest-traffic websites in the world. For most of these companies, understanding that there... [...]