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Tuesday, February 25, 2025

Archive for the 'SEO Tips' Category

‘7 quick SEO hacks for the SEO newbie’ – Search Engine Land

Stephan Spencer says, “Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to break past your competitors in the Google SERPs for your most coveted keywords. You may not have the time or resources right now to do an expensive site overhaul or to even commit to SEO long-term. You may only want a few simple tweaks that will help move the needle. Well, look no further. You are in luck, because you won’t need years of SEO training for... [...]

‘How to Improve SEO Using Educational Resources: One Company’s Step-by-Step Framework’ – HubSpot

Sean Falconer says, “The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic — which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game. So what happens if you are the poor in this scenario? How can you break into the top 10? Unfortunately, great content isn’t always enough. In most cases, you need links from authoritative sites pointing to your content. But how can you build these initial links... [...]

‘NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro’ – MOZ

Dr. Peter J. Meyers says, “From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I’m thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features“. NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro MOZ  [...]

‘A Beginner’s Guide to SEO that Works’ – Copyblogger

Brian Gardner says, “On this week’s episode, we’re joined by Rebecca Gill of Web Savvy Marketing. She is a WordPress developer, an SEO consultant, and a general business consultant. She’s an active member of the WordPress community, participating as a WordCamp speaker, podcast guest, and SEO educator”. A Beginner’s Guide to SEO that Works Copyblogger  [...]

‘7 Advanced Ways to Improve Your E-commerce SEO’ – Business.com

Charles Crawford says, “Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI. Here are seven ways that will help you to improve your E-commerce SEO and increase existing sales: 1. Use Videos, Testimonials, Images and Create Content of Significant Value on Product Pages How you employ all of the below-mentioned features into your campaign strategy is pre-requisite to any effective E-commerce marketing. It is essential that: Content must be along with a product image Product information must cover every... [...]

‘The human side to SEO: the power of personas’ – Search Engine Land

Ryan Shelley says, “Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections. Connections are what fuel growth. Businesses invest in SEO for the opportunity to create a connection with their target audience — without these connections, there can be no traffic, leads, brand exposure or sales. But how can we use SEO to create these connections? Furthermore, how can we use it to... [...]

‘NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro’ – MOZ

Dr. Peter J. Meyers says, “From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I’m thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features listed below“. NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro MOZ  [...]

‘Google’s Future is in the Cards’ – MOZ

MOZ team says, “Google is constantly testing new design elements, but over the past few months they’ve been testing a change that, while it might seem small on the surface, represents a major philosophical shift. The screenshots in this post were all captured on live SERPs but appear to be tests and have not rolled out permanently. Here’s an example of the basic change. Notice how each result (ads and organic) is wrapped in a container and visually separated on a gray background. These containers are called “cards” in Google’s vernacular, and they’re important,... [...]

‘When and How to Listen to Google’s Public Statements About SEO – Whiteboard Friday’ – MOZ

MOZ team says, “When Google says jump, it’s hard not to jump. Often we take the words of Google representatives as edict and law, but it’s important to understand subtleties and to allow for clarification with time. In today’s Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the “Big G” makes a statement about SEO”. When and How to Listen to Google’s Public Statements About SEO – Whiteboard Friday MOZ  [...]

‘Making Sense of Google’s Updates in Local Search’ – MOZ

George Freitag says, “Last week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will help you understand where they’re heading. This has been a big year for local search, with Google launching a ton of changes related to local, including several changes directly to their local platform, Google My Business. Marketers and brands are... [...]


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