Aleyda Solis says, “I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you’ve been doing SEO for a while, I bet you’ve also had a few clients — even big ones — coming to you after they’ve tried to do structural web changes or migrations of any type without taking SEO best practices into consideration. Whenever this happens, your new client comes to you for help in an “emergency” type of situation in which there are two characteristics... [...]

Andrew Raso says, “Eighty percent of sales are executed by just 8 percent of salespeople. This doesn’t mean that there are some killer sales reps out there who are simply better wired at bringing home the bacon, it means most sales teams are failing to execute because we officially live in a new hyper connected, fast paced and digital-first world. A connected world means there are a myriad of channels for businesses to connect with their customers. In opening the floodgates, many mistake a wide sweep as an effective lead generation strategy. Unfortunately, the bulk are wrong and navigating... [...]

James Green says, “I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over the years, we’ve come across all manner of clients. All shapes and sizes. Local businesses. National businesses. E-commerce businesses. Online and offline (or “bricks and clicks,” as we like to call it). With so many clients over more than 15 years, we noticed that the majority of businesses are laser-focused on search and digital, while others have concentrated predominantly on offline marketing activities. These are two sides of... [...]

Russ Jones says, “I joined Moz in August of 2015 and fell right into the middle of something great. Rand had brought his broad vision of a refined yet comprehensive SEO keyword tool to a talented team of developers, designers, data scientists and project managers… and now, me. I was hoping to ease in with a project that was right up my wheelhouse, so when the “Volume” metric in Keyword Explorer was pitched as something I could work on, I jumped right on it. In my mind, I was done the second the work was offered to me. I already had a giant keyword volume database at my disposal... [...]

Tim Clarke says, “Like any worthwhile business investment, aelecting a Search Engine Optimization (SEO) agency requires time for careful consideration, and this is doubly true if your business relies heavily on online search for brand discovery. The sheer number and variety of SEO firms to choose from is enough to give anyone pause. During this process of intensive research and analysis for service procurement, a number of facets may not be as upfront as looking up an About Us page or researching an agency on LinkedIn. Yet these same facets are crucial to return on investment, you don’t... [...]

Will Critchlow says, “What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year). If you work in that kind of environment, there’s a good chance you’re not surprised, and if you’ve worked as a consultant and your experience is anything like mine, you might even be asking yourself “is that all?” It’s such a common challenge, and it’s so core to our fundamental goal of making a... [...]

Patrick Stox says, “Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months ago. Clayburn said things like “Technical SEO is really just SEO 101” and “Technical SEO will never set you apart.” As a technical SEO and co-creator of a technical SEO Slack group, along with Paul Shapiro, believe me when I say that I am amazed to find myself agreeing with him in many ways after revisiting the post. Clayburn isn’t really wrong, in that technical SEO is just following best practices, though I don’t agree... [...]

MOZ team says, “On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page SEO success going forward”. On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday MOZ  [...]

Cosette Jarrett says, “Whether you’ve been in the digital PR biz for years, or you’re a recent grad starting your first job, you stand to benefit from a few tips for building and maintaining valuable relationships with influencers at target publications. That’s why I’ve teamed up with my digital PR team at Clearlink to compile a list of our favorite outreach tactics. Finding an email address 1. Share prospect lists via BuzzStream BuzzStream allows you to share prospect lists with fellow digital PR specialists to view one another’s notes on specific publications and their staff.... [...]

Ginny Marvin says, “Google’s announcement that it would no longer accept advertising promoting payday and high-interest loans earlier this week was followed by news from Microsoft that Bing Ads will no longer accept any ads from third-party tech support services. The two companies said the moves were to protect consumers from “deceptive or harmful financial products” (Google), particularly “populations most vulnerable to online scams and other fraud activities” (Bing Ads). Google has been addressing payday loan listings in its organic search results with iterations of the so-called... [...]