Daniel Marks says, “I initially started writing a post about how BuzzFeed tailors its content to different social networks. What image sizes do they use? What type of content works on one network but not another? What tactics do they employ? But as it turns out, there isn’t anything that revolutionary in the way BuzzFeed approaches their content on these social networks. There are a few interesting things they do, such as: Using silent, square videos on Facebook that work well on any device and don’t require sound to be understood”. The Buzzfeed Approach to Social Media Strategy MOZ... [...]

Sarah Patrick says, “As a small business owner or manager, growing your company can be challenging, especially when working with a somewhat limited budget and a lack of brand recognition. How do you get your services in front of the right people? To raise awareness about your company, it seems reasonable to invest in advertising and marketing. However, 69 percent of small businesses in the US dedicated less than $10,000 to advertising and marketing in 2015, and only 22 percent plan to increase their advertising and marketing spend in 2016, according to new survey data about the state of... [...]

MOZ team says, “Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today’s Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them”. How to Make the SEO Case to Small Businesses MOZ Blog  [...]

Roy Hinkis says, “SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word. It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an essential step for SEOs to take. In mid-February, after a few months of in-depth testing, Google finally... [...]

Jo Cameron says, “Finding out what’s hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren’t I ranking? Why are people bouncing off my page? Why, why, why? To stop you going ’round and ’round in circles and to find the answers to these questions, I’m calling on the sweet, husky tones of ’80s pop idol, Bonnie Tyler. Be warned — you’re about to be earwormed! As Bonnie Tyler hollers: “…it’s gotta be fast, it’s gotta be strong, and it’s gotta be fresh from the fight!” I’m not going to stop there,... [...]

enia Stevens says, “Search engine optimization practitioners debate about everything. One SEO expert says guest blogging is dead, while dozens of others disagree, and claim they have evidence to prove otherwise. Another SEO person will tell you a website’s design has very little influence on its search rankings, while another professional will strongly disagree. And then there are the people who know very little about SEO, yet they rattle off myths so confidently that they’ve been able to make a pretty decent living selling junk”. Don’t Buy It: 7 SEO Myths That Drive... [...]

Erica McGillivray says, “As an online marketer, Local SEO and Marketing sometimes feels like you’re 8 years old and don’t know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that’s part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to the Local SEO tune, we focus on bringing intermediate and advanced talks so you can level up. For those who are like yes, please,... [...]

Brett Relander says, “One thing sustains startups and existing businesses. With business, sustainability is everything. Massive sales are awesome, but they have to be sustainable. New growth is great, but it has to be sustainable. Come up with another business/startup maxim and you can couple the word sustainable to it as well. If you want long term success, you have to create something that is sustainable. Local SEO is one of the best ways to do this. It levels the organic traffic playing field and keeps you front and center in local search results. Look at these top local SEO tactics from... [...]

Felix Tarcomnicu says, “Website loading speed is a priority for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. Truth is, nowadays people don’t have the patience to wait more than five seconds for a page to load. If your website isn’t loading fast enough, you’ll lose potential customers. With more than 50% of online traffic coming from mobile devices, everyone expects a site to load almost instantaneously. With that in mind, in this article, I will show you how we managed to score 100/100 with Google PageSpeed Insights Tool for Monitor... [...]

David Pierce says, “Technology makes it easier than ever to learn about people and the world around you. Despite significant progress, however, the tech community has left a gaping hole unaddressed: the tools available to our dogs to engage in social media marketing are completely unsatisfactory. So, what’s UpDog? UpDog is our new company-wide initiative to bring the benefits of human social media marketing to the canine world. If you haven’t noticed, we love dogs here at Moz”. Introducing UpDog: Untangling the World of Social Media Barketing MOZ Blog  [...]