Will Critchlow says, “The FTC recently published their updated rules (and more accessible “guidance”) on what constitutes a “misleading” native advert [PDF]. I’ve read them. I only fell asleep twice. Then, near the end, a couple of bombshells. But first, the background. Native ads and the FTC For those who haven’t been following the trends closely, native advertising is a form of digital advertising whereby adverts are included “in-stream,” interspersed with regular editorial content. On social platforms, this takes the form of “promoted” posts — including stories or... [...]

MOZ team says, “Should you ditch keyword targeting entirely? There’s been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it’s a big step to take and could potentially hurt your rankings. In today’s Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds”. Can SEOs Stop Worrying About Keywords and Just Focus on Topics? MOZ Blog  [...]

Eric Enge says, “Machine learning is already a very big deal. It’s here, and it’s in use in far more businesses than you might suspect. A few months back, I decided to take a deep dive into this topic to learn more about it. In today’s post, I’ll dive into a certain amount of technical detail about how it works, but I also plan to discuss its practical impact on SEO and digital marketing. For reference, check out Rand Fishkin’s presentation about how we’ve entered into a two-algorithm world. Rand addresses the impact of machine learning on search and SEO... [...]

Matt Round says, “Before joining Distilled I worked for UsVsTh3m, an experimental Trinity Mirror project, where we created hundreds of games, quizzes and daft “toys.” We had unprecedented freedom to try out new interactive formats, learning a great deal about what works… and what doesn’t. The key to success was “viral” traffic. You’ve probably heard the term bandied about in reference to something popular, and might even have rolled your eyes; it’s a much-abused buzzword. The idea is that online word-of-mouth can drive exponential traffic growth and broad... [...]

Daniel Faggella  says, “In part 1 of this series, we talked about the origins of good marketing, how SEO fits into modern marketing, why it’s the most dependable and consistent form of quality lead generation, and (most importantly) how to start your SEO machine. Today, we’re diving into the last two levels that will take you from just generating leads to collecting a return on your leads (revenue). Here are the four levels: High Level (search terms, PPC terms). Top of Funnel (indirect content). Blog Level (relevant blog topics and lead generation tools). Back End (marketing automation... [...]

Matthew Barby says, “We’ve got a confession to make: We’ve been making a few rookie SEO mistakes within our own website. For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn’t something that we’re entirely proud of. But even experts make mistakes, right? Instead of shying away from these oversights, we thought we’d show you where we went wrong so that you don’t make the same mistakes. More importantly, we’ll show you what we did to fix them and how these solutions resulted in us growing our organic traffic... [...]

Without any technical expertise at all, you can use Joshua Zamora‘s SocialRobot to bookmark your videos on 500 or more sites. This extreme collection of backlinks can bump your video much higher in the search engine results, which can lead to many more clicks, which can lead to higher earnings. Zamora is running a very short-term sale on SocialRobot. And to sweeten the deal, he is including these bonuses: • A list of high page-rank bookmarking sites you can use • His Zamarai Video Blueprint for good videos • His respected Gold digging Video • A live Q and A training session... [...]

MOZ team says, “SEO has much of its roots in the practice of targeted link building. And while it’s no longer the only core component involved, it’s still a hugely valuable factor when it comes to rank boosting. In this week’s Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success“. Targeted Link Building in 2016 – Whiteboard Friday MOZ Blog  [...]

Pratik Dholakiya says, “Doing a search engine optimization (SEO) audit is no joke. It used to take time, the patience of a saint and too many spreadsheets. You may grow a white hair or two in the process. But, thanks to technical SEO audit tools, we are no longer doing those insane manual checks that we did in the past. Most SEO experts arm themselves with these tools so they’re no longer rummaging through raw data but making strategic decisions instead. In this article I’ll share three of my go-to tools for performing a technical SEO audit: DeepCrawl (a cloud-based tool), Screaming... [...]

Cyrus Shepard says, “Howdy Moz Fans, After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer. Make no mistake — I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about emotional intelligence and how to treat others than I thought possible of myself. Moz has introduced me to amazing coworkers and industry folk around the world. I’m truly grateful for this experience. Since my first YouMoz post was accepted for publication... [...]