Alexandra Tachalova says, “Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what they’re likely to buy. From a common sense point of view, it’s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn’t work within digital marketing niches. The commercial potential of a certain digital marketing service is not in direct proportion to the search volume it receives. In other words: In the digital marketing... [...]

Bryson Meunier says, “I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best mobile SEO these days is writing a check to Google.” Weintraub was, of course, referring to shrinking real estate on smartphone search results in Google due to paid listings like product results, and maybe even to the disappearance of search results in mobile search altogether, as Google strives to get mobile searchers answers quickly, without forcing them to click through to a web page. The absurdity of it is that giving Google... [...]

Dudley Carr says, “Until now, I was confident that developing a software service had never been compared to assembling furniture from Ikea (no Google searches were done to prove this assertion). Believe it or not, we unlocked this achievement while working on the Google My Business API. The piece of “furniture” we constructed? We built the recliner that allows you to sit back and have your locations automatically imported from Google My Business to Moz Local. And like most things built with tools meant for hands far smaller than the average human hand, we’re proud of the end... [...]

Michael Hewitt says, “SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before. But have marketers lost sight of the foundations that search, and digital, are built on? It seems like it’s getting harder to find people willing to talk about the virtues of good, solid search engine optimisation; the core technical proficiencies that make the web work. Instead, people want to talk about content, creative, social engagement and all manner of audience metrics. While that is, and always was, undoubtedly part... [...]

John Doherty says, “As a startup founder myself, it feels weird to talk about startups through the lens of backlinks. After all, there are so many other things to worry about — how’s my cash flow? Are my employees getting paid? How does the deal flow look? Are we going to hit our targets for this month/quarter? Why is the website/app so slow? Did that vendor pay us that huge amount they owe? What if I told you that I’ve seen (and helped) companies land funding off the back of solid SEO practices, including link acquisition and content creation? By integrating SEO into PR, outreach,... [...]

John White says, “SEO is changing. We can no longer rely on keyword targeting alone to optimize our content. Whether we should focus on topics or keywords is a debate in progress. But figuring out which topics can influence the SERP is, at best, a manual process; at worst, it’s a timesuck that can take hours out of your day. TL;DR Today we’ve launched Related Topics, a new feature in Moz Pro that can help you make sense of how search engines understand topics and phrases”. How to Feed a Hummingbird: Improve Your On-Page SEO with Related Topics in Moz Pro MOZ Blog  [...]

Lyndi Catania says, “Search engine optimization, also referred to as SEO, is a living, breathing process that changes often. In order for your website to gain maximum visibility on the web, there are different elements you need to take into consideration. You may think your website is SEO friendly as-is and doesn’t need any alterations, but it’s likely the rules of the SEO game aren’t the same as when you first began. Don’t let your website fall behind your competitors’ websites. In this case, change leads to something better. Here are some of the changes you’ll... [...]

Samuel Scott says, “No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they’re reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Internet, companies usually need to insert their brands into larger stories. In this post, I will help readers to do exactly... [...]

John Cosley says, “Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they perform involve queries that have never been made before. Those facts are widely cited, but fewer marketers are aware that at least a third of all searches conducted are from query terms unique to each search engine, such as Bing or Google. (According to Microsoft’s, my employer’s, internal research.) Why all these unique queries? There are more than 7.3 billion people on this planet — each one of them unique. While those that are online... [...]

Miriam Ellis says, “Is your brand visible to potential customers? If you’re a local business and you haven’t nailed down your local SEO, you’re missing the opportunity to be seen when that customer searches on desktop or on mobile. But local SEO isn’t some mysterious entity. It’s a series of concerted steps. And we can help you tailor those local SEO efforts to your business model. Simply find your business type on the following illustration and follow the steps that are specific to your needs”. Match Your Local SEO to Your Business Type with the Local... [...]