Eli Schwartz says, “The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use. Any authoritative international SEO guide will elaborate on the differences between the options of subdirectory,subdomain, and country-code top level domain (CCTLD). One of the most common suggestions is for a site to opt to use a ccTLD (e.g. domain.co.uk) as the domain extension. The reasoning... [...]

Eli Schwartz says, “The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use. Any authoritative international SEO guide will elaborate on the differences between the options of subdirectory,subdomain, and country-code top level domain (CCTLD). One of the most common suggestions is for a site to opt to use a ccTLD (e.g. domain.co.uk) as the domain extension. The reasoning... [...]

Rand Fishkin says, “It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today’s Whiteboard Friday, Rand explains what they are and how we can benefit from them“. Information Architecture for SEO MOZ Blog  [...]

Arnie Kuenn says, “Just over 20 years ago, internet marketing was not on the radar for most businesses. Nowadays, every company has a website; believe it or not, 571 new websites are created every single minute. With that, most industry markets have become increasingly competitive, compelling companies to provide the best online experience for their audience while ensuring their content can be found by search engines. However, many businesses weren’t aware of SEO best practices when they first published their website, and since then have received a great deal of misinformation regarding... [...]

Amanda Gallucci says, “The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations. By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to leverage and utilize these formats for their own content”. How to Leverage the Best Content Formats of 2014 MOZ Blog  [...]

Matthew Brown says, “Today we are thrilled to launch  local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their tracked keywords. If you’re a Moz Analytics customer and are ready to jump right in, here’s where you an find the new feature within the application. One of the biggest SEO developments of the last several years is how frequently Google is returning localized organics across a rapidly increasing number of search queries. It’s not just happening for “best pizza in Portland” (the answer to... [...]

Chow says, “When I first started out writing content on the Internet, I didn’t even know that it was a possibility for the average person to make some decent coin that way. When I first started out, I had a really basic mailing list consisting of mostly friends and family and I would manually send out my articles to them. When I did finally get around to having an actual website, it was powered by Geocities and it had one of those strange categorized URL structures where my website was effectively located on a subfolder of a subfolder of a subfolder under the Geocities domain. At the time–this... [...]

David Moth says, “It’s nearly Christmas so it only seems right that we give people a chance to share in the greatest gift of all: hope. Specifically that’s the hope that Google will listen to the SEO community and makes their dreams come true in 2015. We’ve already asked the SEO community what they think will happen in search next year, and now it’s time to reveal what search experts would like to see happen in their industry in 2015. Here’s what they came up with… Penguin integration Nick Fettiplace, SEO director at Jellyfish I’d really like to see Penguin finally become more... [...]

Marie Haynes says, “Have you used Google’s disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. These can hurt you in the eyes of Google’s Penguin algorithm. Or, in some cases they can even get you a manual unnatural links penalty. In this article we will talk about some very practical things that will help you when using the disavow tool. These tips should help you whether you are an experienced SEO or a small business owner who is trying... [...]

Kim Stiglitz says, “Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page). After all, results that appear on the first page enjoy a whopping 95% of all search traffic. In addition, the very first organic result on the SERP (not... [...]