David Moth says, “We’re about to leave 2014 behind us and fly headlong into 2015, so it’s a good time to get the crystal ball out and predict what the next 12 months will bring for search. I’m not much good at soothsaying, so I asked some of our good friends from the SEO world what they think is on the horizon. Read on to find out what they came up with, or to learn more download our SEO Best Practice Guide… Disclosure and payments to bloggers Andrew Girdwood, media innovations director at DigitasLBi I think this will be a hot topic in 2015 but I’m unsure what the trend will be”. SEO... [...]

Hannah Smith says, “Earlier this year I wrote a post about the future of marketing. In it, I made a handful of predictions; arguably the most ‘out there’ of which was this: in the future, only brands which ‘mean something’ to consumers will survive. In today’s post I’ll be exploring what it takes to become a meaningful brand, and how you might go about building one. SEO is not dead Just so we’re clear, I’m not saying SEO is dead, or that organic search is not an important channel 🙂 These stats speak for themselves”. How You Can... [...]

WM team says, “Checking search engine rankings on a daily basis can drive a marketer crazy and is not an indication of whether a marketing campaign is yielding results or not. This is especially the case nowadays since Google’s algorithm seems to be delaying search engine movement. Nonetheless, if you want to fix a drop in your search engine rankings, here are a few ways to do it. Work on getting more shares on social media. Social media shouldn’t be ignored, even if it doesn’t have a direct effect on your rankings. There is a reason why the top Google results usually stay at the top:... [...]

Rand Fishkin says, “With all the changes we’ve seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. If we don’t, we run the risk of creating unreal expectations and disappointing our clients and companies. In today’s Whiteboard Friday, Rand explains how to set expectations that will lead to excitement without the subsequent let-down“. How to Avoid the Unrealistic Expectations SEOs Often Create – Whiteboard Friday MOZ Blog  [...]

Billy Hoffman says, “In prior articles, we’ve written extensively about website performance and securing your website, both factors Google has publicly announced as search ranking factors. These articles provide extensive tips using existing tools and technologies to improve your site performance and security (tips we highly recommend you follow). But did you know Google also developed and is championing a new web transport protocol called SPDY that addresses many of the inherent performance and security flaws in the web today? In this article I will dive into more detail on how this... [...]

Richard Baxter says, “As content marketing evolves, the list of media you could choose to communicate your message expands. So does the list of technologies at your disposal. But without a process, a project plan and a tried and tested approach, you might struggle to gain any traction at all. In this post, based on my MozCon 2014 presentation, I’d like to share the high level approach we take while developing content for our clients, and the lessons we’ve learned from initial research to final delivery. Hopefully there are some takeaways for you to enhance your own approach or... [...]

Isla McKetta says, “You may have noticed a trend in the blog posts I’ve written for Moz lately: When Is a Blog the Right Form of Content Marketing? A Content Strategy Template You Can Build On “But How Do I Know if It’s Good?” How You Can Evaluate Content Quality (and Ditch Content Anxiety) Is that Mind-Blowing Title Blowing Your Credibility? You Decide Basically, I ask a lot of questions because I don’t like or trust hard and fast rules. And while every last one of these posts offers you a little bit of knowledge to then take back to your marketing campaigns... [...]

Wyatt Jozwowski has released AuthoritySnap and for today only, he is offering a special introductory price. Jozwowski has found a “loophole” that Google intentionally provides. And Jozwowski takes full advantage of it. He places pages on the top authority sites in the world that allow user input. Then he quickly and easily sees the rank of those pages soar. You know these authority sites: Facebook, Twitter, YouTube, Amazon, PDF sharing sites, eBay, Wikipedia and more. Often, he sees his page on Google’s page 1 in a matter of days; sometimes, it happens in less than a day. In AuthoritySnap,... [...]

Erica McGillivray says, “You may heard that in partnership with  Local U, we’re putting on a local SEO conference called LocalUp Advancedon Saturday, February 7. We’re super-thrilled to be able to dive more into the local SEO space and bring you top speakers in the field for a one-day knowledge explosion. We’re expecting around 125-150 people at our Seattle headquarters, so this is your chance to really chat with speakers and attendees one-to-one with a huge return on investment“. The #LocalUp Advanced 2015 Agenda Is Here MOZ Blog  [...]

Bridget Randolph says, “As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there. Often the easiest way to do this is by demonstrating your USP; sometimes you can also compete on price. Either way, if your customer is already looking for the product or service you offer, and not attached to any particular brand, all you have to do is convince them that your brand does it best“. Building Consumer Awareness: How to Talk to People Who Don’t... [...]