Geoff Kenyon says, “PushState and AJAX can be used in tandem to deliver content without requiring the entire page to refresh, providing a better user experience. The other week, Richard Baxter dove into the implications of pushState for SEO on Builtvisible. If you’re not familiar with pushState, you should spend some time to read through his post. If you’re not familiar with delivering content this way, you can check out these sites using pushState and AJAX to deliver content: Time: When you scroll to the bottom of the article, a new article loads and the URL changes Halcyon: When... [...]

Gina Broom says, “If you want to eat chicken, you have to cook it. As fun as salmonella can be (read: not), it’s crucial to make sure the food you eat is prepared properly. But without eating the chicken, the cooking of it has no real purpose. The ultimate goal is to eat the chicken. So you’re probably wondering, why am I talking about chicken? Because in Internet marketing, conversions are the eating of the chicken. It’s true that there are a lot of essential tasks to complete before you try”. 5 Crucial Website Conversion Rate Optimizations Mark Ling’s  ’Affilorama’... [...]

Rand Fishkin says, “This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today’s Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google”. Is It Possible to Have Good SEO Simply by Having Great Content MOZ Blog  [...]

Dr. Peter J. Meyers of MOZ has posted an article about Google’s Penguin 3.0 update. Justifying the effectiveness of the update Dr. Peter notes, “Another problem with Penguin 3.0 is that our expectations are incredibly high. We assume that, after waiting more than a year, the latest Penguin update will hit hard and will include both a data refresh and an algorithm update. That’s just an assumption, though. I firmly believe that Penguin 1.0 had a much broader, and possibly much more negative, impact on SERPs than Google believed it would, and I think they’ve genuinely struggled to... [...]

Travis Bliffen says, “For the past couple of years people having been crying “link building is dead” or some variation of that title and in all honesty, they still do because people click on and read those articles. Once you get a few lines into most of the articles, you realize link building is in fact not dead. Even Matt Cutts chimed in on links to mention that if Google did not consider links, the results would be much worse than they are today. Today we are going to talk about some ways you can build quality links to your website spending just 30 minutes per day working on it. As... [...]

Cyrus Shepard says, “As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways”. More than Keywords: 7 Concepts of Advanced On-Page SEO MOZ Blog  [...]

Jason Duke is an SEO consultant with a lot of experience and, it appears, a lot of “street cred”. He says that in his experience, Private Blog Networks (PBNs) are needed for Search Engine Optimization. And the best networks are built from the highest quality domains. He has found a source of high-quality domains that he has found to fit well into blog networks, and now in his training, Ultra Domain Source for PBNs, he is sharing this source with you. He is convinced of the quality of these domains, and says about them, These aren’t ordinary domains either, these are real and meaningful... [...]

Rebecca Maynes says, “In September 2014, Mediative released its latest eye-tracking research entitled “The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour“. This large study had participants conduct various searches using Google on a desktop. For example, participants were asked “Imagine you’re moving from Toronto to Vancouver. Use Google to find a moving company in Toronto.” Participants were all presented with the same Google SERP, no matter the search query. Mediative wanted to know where people look and click on the... [...]

Peterd says, “SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the underlying landscape, the strategies need to change in order to deal with it. No fair warning. That’s not the game. From Tweaks To Strategy There used to be a time when SEOs followed a standard prescription. Many of us remember a piece of software called Web Position Gold”. The Only Thing Certain In SEO Is Change SEO Book Blog  [...]

Graham Charlton says, “How should sites plan their SEO strategies for seasonal events, which tend to be very competitive?  The obvious example is Christmas, but recurring events like Valentine’s Day, Mother’s Day and sporting occasions like the Grand National all provide spikes in traffic and interest which brands should look to take advantage of. Using examples for Christmas-related search terms, I’ll look at the best strategy for ranking for such competitive events. Broadly speaking, the answer is to publish early and not to mess with the pages too much”. Seasonal pages... [...]