Pete Prestipino says, “Just how important is it that your website appear atop the search results? Digital marketing and integrated advertising company Mediative recently published a new eye-tracking study which shows the new areas of the Google SERPs which are attracting the attention of users. Researchers at Mediative, who conducted a similar study back in 2005, identified how the “scanning” behavior of users has changed in the past decade as Google’s own search results pages have changed. The current study explores where on the SERP users look and click the most, providing... [...]

Allison Howen says, “Humans are highly visual creatures. In fact, a large part of our brain is devoted to visual processing, and scientific research abounds about how visual imagery helps us cut through the information clutter and process data more efficiently. Armed with this knowledge, it’s no wonder that Web designers and digital marketers make ample use of visuals on websites. The power of visual imagery has a downside, however, that is often overlooked: Photos can kill conversions”. Improve Images to Improve Conversions Website Magazine  [...]

Yael Grauer says, “You may have read our posts praising the virtues of creating engaging content, and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments. You may also know a bit about quality backlinks and using the correct header tags, sourcing images legally, and creating compelling headlines. Today we’re going to take a look at five thing your business should stop doing if you want to make sure you have killer Search Engine Optimization (SEO). Take a look at our list of faux pas and make sure to steer clear of these big mistakes. 1.... [...]

Rand Fishkin says, “It’s been 10 amazing years since Rand started the blog that would turn into SEOmoz and then Moz, and we never could have come this far without you all. You’ll find letters of appreciation from Rand and Sarah in this post (along with a super-cool video retrospective!), and from all of us at Moz, thank you!”. Thank You for 10 Incredible Years MOZ Blog  [...]

Dana DiTomaso says, “Metrics are really only effective markers of business success if they’re measuring your progress toward your organization’s goals. How, though, do we make the leap from goals to reportable metrics? In today’s Whiteboard Friday, Dana DiTomaso (a partner at Kick Point and a MozCon 2014 speaker!) walks us through that process”. How to Convert a Client’s Goals into Reportable Metrics MOZ Blog  [...]

Nicole Rende says, “Many savvy marketers know that SEO is not a one-time service and should be an ongoing marketing strategy. Why? Moz reports that Google makes over 500 tweaks to its algorithm every year–that’s more than one per day! As you can imagine, all these changes can have an impact on your ranking. So, keeping up with the changes and modifying your SEO strategy is definitely important. But while most marketers know they need to constantly monitor and tweak the SEO elements of their website, the question of “how often” is oftentimes a puzzling one”. How... [...]

Dr. Peter J. Meyers says, “Last week, drowned out by the Panda 4.1 rollout, the  MozCast Feature Graph detected a significant jump in the presence of answer boxes (+42% day-over-day, up to +44% on September 30th). This measurement includes all types of “answer” boxes – direct answers, stock quotes, weather forecasts, box scores, and even the new, attributed answer boxes. Digging into the data, it appears that almost the entirety of the jump is in the new style of answer boxes”. More Google Answer Boxes, with Bonus Experiment! MOZ Blog  [...]

Jon Shawcross has relaunched SEO Enigma, his award-winning techniques for SEO enhancements for your website. This version he is calling SEO Enigma Reloaded, and it will help you raise the rank of your site through careful tweaks that get the attention of the search engines. This course is filled with solid techniques and tips that build your long-term rank. It doesn’t have so-called “loopholes” that may have temporary effect on your rank but, in the end, will be discovered by Google and result in a drop in your rank. Shawcross runs a professional SEO company and now is sharing... [...]

Graham Charlton says, “Panda 4.1, as it has been dubbed, was released by Google last week with the aim of identifying low quality content more easily.  According to Google, it affects between 3% and 5% of search queries and will result ‘in a greater diversity of high-quality small- and medium-sized sites ranking higher’. I asked Marcus Tober, CTO and co-founder of SearchMetrics, about the new update”. Panda 4.1: what’s it all about? ‘Econsultancy’ Blog  [...]

Philip Petrescu says, “We’ve all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds: How much traffic would I actually get if I rank on the first page? Is it worth my time trying to rank above the fold? How much more traffic will I get if I rank first in the organic results? I’ve been there, too. I felt overwhelmed and frustrated every time I had finally reached a number one organic ranking in Google only to find out that the traffic coming from the search... [...]