Miriam Ellis says, “If you work in Local SEO, chances are you’ve been fielding tons of questions from clients since Google rolled out the Pigeon update in late July. Need a little extra support providing sound advice in what are still the early days of this development that has caused both organic and local ranking shakeups? Here’s your chance to learn what six of the finest Local SEOs on the map are telling their own clients and readers about Pigeon, followed up by a checklist aimed at helping you Pigeon-proof your local presence. Read closely, and I believe you’ll find... [...]

Eric Devaney says, “The glitz, the glam, the glorious design elements that make your website look like a million bucks.When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. Unfortunately, redesigning a website isn’t simply an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood”. Redesigning Your Website? Why You Need to Think About SEO From the... [...]

Isla McKetta says, “In a post-Hummingbird world, we all know content matters. But many SEOs are still trying to work around this update because we think we don’t have the tools to gauge content quality.  If you’ve said, “I’m not a writer,” or, “How do I know what will resonate with my audience?” And even, “Content is hard and takes time; do I really have to?” You might be suffering from content anxiety. Content quality anxiety can come in many forms: What is content, really?”. “But How Do I Know if It’s Good?” How... [...]

Andy Franco says, “As a knowledgeable and methodical webmaster, you know that optimizing your website is a constant effort and that the World Wide Web is always evolving. You may have spent several hours adding and updating Meta and titles tags, keyword-rich content, H1 header tags on top of pages, quality web content, alt tags for photos, and even building inbound links. One thing you’ve certainly learned through all of this is that in order to rise and remain at the top of SERPs — all is never enough“. Back to SEO Basics: Why Relevant External Links Matter Business2Community.com  [...]

David Mihm says, “Our engineering team has been hard at work on a number of behind-the-scenes improvements since the launch of Moz Local in March, but today marks our first major feature release–streamlined submission for individual listings and a killer duplicate-closure upgrade”. Moz Local Summer Updates MOZ Blog  [...]

Travis Bliffen says, “Undoubtedly you have heard that SEO is a great marketing strategy. It is cheaper than many other channels of advertising and it sends a targeted message to the right audience. When you start preparing or refining your marketing strategy for 2015, I think you will find the following statistics will make the decision to implement SEO a very easy one. 1.Almost half of companies that implement inbound marketing efforts see a 25 percent greater ROI than companies that do not.  –CRM Daily 2.Leads generated through SEO close at around 14.6 percent while leads from other... [...]

Mehgan Recker says, “Answers to your top SEO questions, and a few search engine optimization myths dispelled, by our SEO expert. “SEO is evil.” That little gem was recently spoken to me during a call with a potential small business client, as he explained his exasperation of working with another firm to use SEO as a way to generate leads for his residential construction business“. SEO for Small Business Owners – Part 1 Business2Community.com  [...]

Jessica Edmondson says, “Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion”. The Why, What, and How of Blogger Outreach for Your Clients MOZ Blog  [...]

Rand Fishkin says, “We hear frequently from marketers who are frustrated that their audiences aren’t sharing their content, making them think the only way to promote their brands is to pay for exposure. In today’s Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution”. But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content MOZ Blog  [...]

Casey Meraz says, “The recent Google Pigeon update that affected local search was just another example of why marketer’s should never put all of their eggs in one basket. Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing”. Local Event... [...]