Rand Fishkin says, “We all know that keywords and links alone no longer cut it as a holistic SEO strategy. But there’s still plenty outside our field who try to “boil SEO down” to a naively simplistic practice – one that isn’t representative of what SEOs need to do to succeed. In today’s Whiteboard Friday, Rand champions the art and science of SEO and offers insight into how very broad the field really is“. Does SEO Boil Down to Site Crawlability and Content Quality? MOZ Blog  [...]

Greg Gifford says, “If you work in the SEO industry, you need to understand how to do Local SEO. Seriously.. I’m not kidding here… If you’re sitting there thinking “Um, no… not really” – then you’re exactly the person I’m writing this post for. If you haven’t already, I can pretty much guarantee you that at some point in your SEO career, you’re going to do some SEO for a business that has a physical storefront. BOOM – that means Local SEO. Sure, you’ve still got to do all the traditional SEO things that you do every... [...]

Casey Meraz says, “Did you know that having consistent and correct citations is mandatory for any successful local SEO Campaign? If you’ve read the 2013 Moz Local Ranking Factors survey or you’ve been in the local SEO game for a while, it’s no secret how important citations are to ranking locally in Google. In fact, citations and external location signals are the 3rd most important ranking factor according to the Moz local search ranking factors survey. This is why it’s essential that you have your correct NAP listed across the major citation sources“. Advanced... [...]

Christopher Ratcliff says, “Before we begin to understand what ‘off-page SEO’ means and the various methods that relate to it, let’s have a quick recap at what ‘on-page SEO’ means. On-page SEO (or on-site SEO) refers to all the elements on your web page that you can control in order to make it visible to search engines. For instance: internal linking, using a clear navigation with a naturally flowing hierarchy, search engine friendly URLs that have relevancy to the content, fast loading pages, submitting regularly updated XML sitemaps or remembering to tag your images and videos... [...]

Christopher Ratcliff says, “Before we begin to understand what ‘off-page SEO’ means and the various methods that relate to it, let’s have a quick recap at what ‘on-page SEO’ means. On-page SEO (or on-site SEO) refers to all the elements on your web page that you can control in order to make it visible to search engines. For instance: internal linking, using a clear navigation with a naturally flowing hierarchy, search engine friendly URLs that have relevancy to the content, fast loading pages, submitting regularly updated XML sitemaps or remembering to tag your images and videos... [...]

Wall says, “A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveraging algorithmic journalism. Narrative Science has been a big player in the algorithmic journalism game for years. But they are not the only player in the market. Recently the Associated Press (AP) announced they will use algorithms to write articles based on quarterly earnings reports, working with a company named Automated... [...]

Dario Zadro says, “It’s been said that all politics are local, and much the same can be said about commerce. The World Wide Web has given even the smallest business owner access to the global marketplace, but brick and mortar enterprises still heavily depend on local search traffic to survive. This is not to say that the internet cannot be a valuable tool for local businesses. It most definitely is! But as a tool it must be pressed into service to drive real world traffic into local shops and offices“. Local Rankings Slipping? SEO Troubleshooting Tips for Local Businesses Business2Community.com  [...]

Bryson Meuniers says, “It occurred to me as I was making my personal site responsive and adding recommended resources that I’ve been doing this column for over five years and have yet to share with you readers a comprehensive list of the mobile SEO resources I recommend. This month, I’d like to right that wrong by citing the people, publications and tools that I find essential for mobile SEO, all in one place”. Essential Mobile SEO Resources Marketing Land  [...]

Graham Charlton says, “Content marketing and SEO go hand in hand. Great content attracts links and can rank highly, while good SEO means the content you produce brings searchers to your site.  SEO should be a major part of your content strategy, and the best way to rank well and to survive algorithm changes, is to produce unique and valuable content. In this post I’ll look at how we approach content and SEO at Econsultancy”. SEO for content marketing: seven success factors ‘Econsultancy’ Blog  [...]

Omkar Mishra says, “Google has always tried to keep their secret sauce inaccessible when it comes to how they rank their content in search engines. However, many studies have found out different co-relations with various factors of search engine results with certain aspects of websites. Moz had studied co-relation factors of search engine rankings in mid-2013 which said individual pages are always considered for their quality content along with the domain on which it is hosted (website authority)”. All You Need to Know About the SEO Ranking Factors for Google in 2014 Business2Community.com  [...]