The latest ‘Econsultancy’ blog post is titled “How to approach SEO research and planning”. Ben Davis says, “SEO is one of those marketing disciplines that requires foresight, plenty of planning, a methodical approach and maybe just a bit of marketing intuition. I’ve plundered the excellent Econsultancy SEO Best Practice Guide for some tips on how to approach SEO planning and research. Check out the big guide for more than 400 pages of detailed and actionable insight”. How to approach SEO research and planning ‘Econsultancy’ Blog [...]
Archive for the 'SEO Tips' Category
The latest ‘Econsultancy’ blog post is titled “The importance of ‘boring’ content for SEO”. Rhian Harris says, “We can all get excited about the prospect of working with a new client that has an exciting product, brand or industry, but what about the more ‘boring’ ones? Do you reject the proposal on the basis that your innovative ideas might not be a good fit or win you any awards, or do you accept the challenge and benefit from opportunities others might have overlooked? If you’re from the latter camp, you’ll appreciate the major... [...]
This is a reminder for the Website Magazine webinar scheduled on June 18. Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”. The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout experiences and quote-to-shipment accuracy right within their ecommerce platform. There’s no real secret to it – it’s made possible by three key hacks that merchants of all sizes can adopt to raise the bar on their customer experience. Join... [...]
The latest article on ‘Business 2 Community’ is titled “An Email Marketing Method For SEO Related Service Providers That Actually Works”. Phil Singleton says, “As an Internet marketing services agency in the US MidWest, we are cold-called and email spammed every day from domestic and offshore companies trying to sell us our own services, or soliciting to become a reseller of their search engine optimization services. Truth be told, it doesn’t make sense for an SEO company to outsource any SEO work to third parties – especially when it comes to any form of link building.... [...]
The latest ‘Econsultancy’ blog post is titled “What SEO beginners need to know: a basic skills guide”. Christopher Ratcliff says, “SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite. So says our brand new Skills of a Modern Marketer best practice guide. The report defines the soft skills needed to be successful in an organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years. Search engine optimisation, as well as social media and the ability... [...]
The latest article on ‘Business 2 Community’ is titled “24 Reasons SEO and Social Media Are Inextricably Linked”. Rob Peterson says, “Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. If you were to hire a resource to help with either, most people think to... [...]
The latest article on HubSpot blog is titled “8 Simple Tips to Siphon SEO Value From Google+”. Shannon Johnson says, “With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular websitemaintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it? It’s understandable why some marketers... [...]
The latest article on ‘Business 2 Community’ is titled “Responsive Website Design SEO Benefits”. Jonathan Long says, “You already know why it is important for your business to be found on mobile devices, as the amount of people using their mobile devices and tablets to browse the internet is increasing daily. A responsive website design (RWD) is mandatory, as you need to deliver a website that works on all screen sizes and devices. A responsive design adjusts according to the device that is browsing the website, making the content user friendly and easily accessible. Several... [...]
Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”. The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout experiences and quote-to-shipment accuracy right within their ecommerce platform. There’s no real secret to it – it’s made possible by three key hacks that merchants of all sizes can adopt to raise the bar on their customer experience. Join Avalara’s Mark Giddens for a 30-minute webinar where he’ll discuss these... [...]
The latest ‘Econsultancy’ blog post is titled “A dictionary of SEO words, terms and phrases”. Christopher Ratcliff says, “Jargon sucks. There’s so much of it about, especially in our industry. Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good old-fashioned acronym, sometimes even a rudimentary search on Google can’t help cut through the crap. Within the world of digital marketing, there are few areas with as many complicated and obscure terms as SEO. Here I’ll be presenting a dictionary... [...]