Search Engine Journal has published a new ebook ‘SEO In The Age of AI’. The SEJ team says, “Our new ebook, SEO In The Age of AI, collects our best articles, strategies, and recommendations for seizing this new helper of SEO strategy. You’ll hear insightful opinions on the rise of AI from top contributors in the field (including our own experts) as we explore the scope of AI in SEO. Some insights you’ll find in this ebook are: AI’s History & Future: A detailed timeline of AI’s evolution in the SEO landscape, and where it’s headed next. AI’s Impact On Search: Learn... [...]
Archive for the 'SEO Tips' Category
MOZ has published the latest Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. The MOZ team says, “The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return results in your data warehouse. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. If no information is returned, then you are a stranger to Google. Your brand is not in the Knowledge Graph. If information is returned,... [...]
Keywords are vital in SEO as they help search engines understand the content of your site, making it easier for users to find you. Strategically placed keywords improve visibility and ranking in search engine results. MOZ contributor Tom Capper has published an article answering the question, ‘How Many Keywords Should You Target?’ He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead. Quantity vs. quality of keywords If you hit up your favorite... [...]
Key elements of SEO include keyword optimization, high-quality content, and backlink building to improve search engine rankings. Technical factors like site speed, mobile-friendliness, and secure protocols (HTTPS) also play crucial roles in enhancing site visibility. Digital Marketing Institute has published ‘The Key Elements of SEO – A Visual Guide’. The DMI team says, “With such competition online for the attention of prospects and customers, brands that want to be found on search engines. That’s where search engine optimization (SEO) comes in. SEO not only boosts... [...]
MOZ has published the latest Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent. The MOZ team says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.” MOZ [...]
MOZ has launched MozBar V4, a new SEO browser extension. MozBar is a free browser extension that provides marketers with access to Moz Data, including pertinent metrics such as Domain Authority®, Page Authority, Brand Authority™, and more. Since its launch in 2008, it has evolved with the ever-changing search landscape and has over 1 million installs. Jonathan Berthold says, “This release is a landmark event because we migrated MozBar to V3 of the Moz API. As software developers & marketers, we wanted to show first-hand how bringing products to life with our new API architecture is... [...]
Search Engine Journal has published ‘A Guide To 301 Vs. 302 Redirects For SEO’. Adam Heitzman says, “In this guide, we’ll break down the differences between 301 and 302 redirects, provide practical examples of their usage, and explain how each impacts your SEO. What Are HTTP Response Status Codes? When you visit a website, your browser (like Chrome or Safari) asks the website’s server to send over the webpage so it can show it to you. Search engines also request this information to index and rank the webpage. The server responds with a message that lets the browser or... [...]
Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs [...]
An effective SEO strategy boosts website visibility, driving organic traffic and improving search engine rankings. It helps businesses attract targeted audiences, increase conversions, and stay competitive in the digital landscape. Search Engine Journal founder Loren Baker has published an article featuring 12 essential steps for building a winning SEO strategy. He says, “SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches... [...]
This is a reminder for the SEJ webinar to be held on October 23, 2024. Link building is crucial for improving a website’s search engine ranking and driving organic traffic. It helps establish credibility and authority by connecting with high-quality, relevant external sites. Search Engine Journal is hosting a webinar ‘The Lord of The Links: Links of Power’ on Wednesday, October 23, 2024, at 2.00 pm ET. The SEJ team says, “Join Michael Johnson and his “Fellowship” of link building experts as they break down the make-up of a successful link building campaign,... [...]