Search Engine Journal has published ‘A Guide To 301 Vs. 302 Redirects For SEO’. Adam Heitzman says, “In this guide, we’ll break down the differences between 301 and 302 redirects, provide practical examples of their usage, and explain how each impacts your SEO. What Are HTTP Response Status Codes? When you visit a website, your browser (like Chrome or Safari) asks the website’s server to send over the webpage so it can show it to you. Search engines also request this information to index and rank the webpage. The server responds with a message that lets the browser or... [...]

Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

An effective SEO strategy boosts website visibility, driving organic traffic and improving search engine rankings. It helps businesses attract targeted audiences, increase conversions, and stay competitive in the digital landscape. Search Engine Journal founder Loren Baker has published an article featuring 12 essential steps for building a winning SEO strategy. He says, “SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches... [...]

This is a reminder for the SEJ webinar to be held on October 23, 2024.  Link building is crucial for improving a website’s search engine ranking and driving organic traffic. It helps establish credibility and authority by connecting with high-quality, relevant external sites. Search Engine Journal is hosting a webinar ‘The Lord of The Links: Links of Power’ on Wednesday, October 23, 2024, at 2.00 pm ET. The SEJ team says, “Join Michael Johnson and his “Fellowship” of link building experts as they break down the make-up of a successful link building campaign,... [...]

Robots.txt is a file used by websites to instruct search engine crawlers on which pages to index or avoid. It helps manage site visibility in search engine results and control the behavior of web crawlers. Search Engine Journal has published ‘A Guide To Robots.txt: Best Practices For SEO’. Vahan Petrosyan says, “Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the other hand, can improve crawling efficiency and mitigate... [...]

Google’s Helpful Content Update (HCU) aims to prioritize content that is useful, people-first, and genuinely helpful over content created solely for search engine rankings. It encourages websites to focus on providing valuable information that meets user needs. MOZ has published the latest Whiteboard Friday video ‘Google HCU: What Can You Do?’ featuring Tom Capper. The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights... [...]

In today’s competitive B2B landscape, retaining customers is just as crucial as acquiring new ones and, when done effectively, it often proves to be easier. Search Engine Journal is hosting a webinar ‘5 B2B Customer Retention Strategies To Drive Repeat Business’ on Wednesday, November 6, 2024, at 2.00 pm ET. The SEJ team says, “Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back. You’ll discover innovative strategies that go beyond traditional approaches, including how leveraging workflow... [...]

Keywords are essential in SEO as they connect search queries to relevant content, helping search engines understand your website. Proper use of keywords increases visibility and attracts the right audience to your site. Semrush has published a new video ‘Boost Your SEO Performance: How to Find the Best Keywords’. The Semrush team says, “In this video, we dive deep into how to find the best keywords for your content using Semrush’s powerful Keyword Magic Tool, which is also available with a free subscription. Discovering the right keywords is essential for improving your... [...]

SEO is crucial for improving website visibility on search engines, and driving organic traffic. It helps businesses reach their target audience and boosts credibility online. Search Engine Journal has published ‘Making SEO Decisions With Confidence: A Guide To Data-Driven Strategies. Adam Heitzman says, “Before diving into strategies, it’s crucial to understand the types of data that matter in SEO: Traffic data: This includes organic traffic, direct traffic, referral traffic, and paid traffic. It helps you understand how users are finding your site. Keyword research data: This... [...]

Using Reddit for marketing allows brands to engage with niche communities, gaining direct feedback and insights from target audiences. It also offers an opportunity to build authentic connections, fostering trust and loyalty among potential customers. Search Engine Journal is hosting a webinar ‘Official Reddit AMA: Exclusive Chance to Ask Reddit Your Questions!’ on Thursday, November 7, 2024, at 2.00 pm ET. The SEJ team says, “Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform... [...]