Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. By getting indexed in these snippets, you can easily capture your prospects’ attention. BrightEdge contributor Andrew Riker has published an article featuring steps to optimize for featured snippets and position zero. He says, “This post includes a comprehensive overview of the different types of featured snippets and provides a step-by-step outline of how to increase your chances of appearing in the top position (along with advice about when you might... [...]

Product-led SEO is the practice of researching your product improvements from a search engine perspective. It aims at driving organic visibility by building content sections that are intimately related to your core product offering. SearchPilot contributor Will Critchlow has published an article on how to accelerate your marketing strategy with product-led SEO. He says, “There are a few key touchpoints where it makes sense to embed an SEO viewpoint into the product process: Hypothesis The first is at the very beginning when you’re exploring your product improvement ideas. There are numerous... [...]

Koozai Managing Director Sophie Roberts has published a new blog post featuring 15 common SEO questions and answers. She says, “As SEO experts we get questions every day from professionals just like you about search engine optimisation, so we thought why not pop them into a handy post. Here are some of the common questions we hear, together with our answers, based on our years of SEO agency experience. Does my business need SEO? If your business depends on getting in new leads and enquiries, then the answer is almost definitely yes. We are willing to bet that a huge chunk of your target market... [...]

Semrush has published a new video ‘Track SEO Metrics and Rank Faster on Google’. The video covers the following metrics: Organic Traffic Keyword Ranking SERP visibility Click Through Rate Bounce Rate Website Authority Over Time Backlinks. Semrush  [...]

An SEO SWOT analysis helps you to identify items with the biggest potential impact on growth – or the most dangerous threats. Search Engine Journal contributor Jeff Riddall has published a comprehensive article on performing an SEO SWOT analysis. He says, “The following breakdown of organizational SEO priorities assumes keyword research has already been done and is being used for the website, SERP (Search Engine Results Page), and competitive data, which will be the foundation of an effective SWOT. Keyword research alone is often deserving of its own SWOT process. Strengths One of the... [...]

Local SEO Guide contributor Will Morriss has published a comprehensive guide called ‘How to Create an SEO Strategy (non-technical version)’. It covers the following: How to Plan an SEO Strategy How to Implement an SEO Strategy How to Develop an SEO Content Strategy He says, “TL;DR – This is a high-level overview of how to create an SEO Strategy. The emphasis you should have on different aspects of SEO will vary based on the business goals, industry, and budget. However, we’ll cover some critical questions you should ask, must-haves, and other important aspects of having... [...]

Practical E-Commerce has published a new podcast episode ‘180 Marketing Founder: 4 Buckets to SEO’ featuring Jeff Oxford. Eric Bandholz says, “To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link building from quality sites,” he told me. “You might have good content and a fast, mobile-friendly site, but you’ll likely not rank highly without backlinks.” Oxford founded 180 Marketing in 2013. Fast forward to 2022, and the firm consists of... [...]

SEO is the backbone of your business when it comes to flourishing with the help of the web. Search Engine Journal founder Loren Baker has published an article explaining how SEO works. He says, “There isn’t one golden SEO factor that outranks all the others. One of the most common answers you’ll get in SEO is, “Well, it depends…” This might be frustrating, but it’s the truth. Do links matter? Yes, but they need to make sense. Do you have to have links to rank? Probably, but not necessarily. Does content length matter? Yes, but a crappy long post won’t outrank a short, amazing... [...]

Programmatic SEO is a method that addresses the growing amount of search traffic by publishing landing pages on a large scale. SammySEO.com has published a new guide ‘Programmatic SEO: Tracking & Performance Monitoring’. Sam Partland says, “So you’ve got a shiny new programmatic build, and want to know how it’s performing. Monitoring indexation, traffic, conversions, rankings, there’s so much to look at so what should you focus on? Let’s take a look into a few things you should be monitoring, and how to go about it. Key metrics that can gauge performance The key metrics... [...]

Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable. Matt Tutt Digital Marketing has published an article explaining ethical SEO. Matt Tutt says, “What considerations are there when it comes to ethics and SEO? Whilst there may be many different ways to define it, here are a few things that come to my mind based on working in SEO for the past 10 years. By no doubt I might have missed some good topics – you’re welcome to add a comment below or find me on Twitter if you wanted to add any others. 1 – Which... [...]