Site search functionality allows your users to search and find content on your website quickly and efficiently. While it’s similar to a regular search engine, it is exclusive to your site and works by indexing it constantly. Search Engine Journal contributor Kayle Larkin has shared on-site search best practices for SEO and user experience. She says, “Below are seven best practices to follow when adding an on-site search to your website. 1. Search Box Placement Your search bar should be easy to find. No one will scroll to the footer of your website looking for it. When someone views... [...]

Creating and executing your first SEO strategy can seem daunting and complicated. Search Engine Journal is hosting a webinar ‘Getting Started in SEO: 10 Things Every SEO Strategy Needs to Succeed’ on Wednesday, August 10, 2022, at 1.00 pm ET. The SEJ team says, “But, with the right resources, businesses of any size can see the growth they are looking for. Register now and learn the ten things every SEO campaign needs to succeed. You’ll discover: The 10 things you need to succeed with SEO. How to optimize with quality content. What a successful SEO campaign looks like. Matt... [...]

MOZ contributor Miriam Ellis has published an article featuring three local SEO takeaways from MozCon 2022 event. She says, “Today, I’ll provide my personal rundown of the best tips I gleaned for local businesses from MozCon 2022, I highly recommend pre-purchasing the video bundle to go beyond my recap to a detailed understanding of how to excel in your marketing. 1. Let’s really talk about landing pages The SEO industry has zoomed in on the critical role both location and product landing pages are now playing in marketing. The former will come as no surprise to local SEOs, and the... [...]

Quality content helps you achieve better SEO performance. Both go hand in hand to help you make your business successful. Content Marketing Institute contributor Ann Gynn has answered this important question in her latest article: Does SEO Still Matter to Content Marketing When Google Takes Your Clicks? She says, “Google works hard to give searchers answers without making them click through to content pages. That’s why the quantity of no-click answers on its search engine results pages seems to grow every day. Meanwhile, content marketers work hard to improve their rankings on search engine... [...]

URL parameters are the portion of a URL that follows a question mark. They are comprised of a key and a value pair, separated by an equal sign. Multiple parameters can be added to a single page by using an ampersand. Ahrefs has published ‘URL Parameters: A Complete Guide for SEOs’ to help marketers understand URL parameters and apply to SEO. Patrick Stox says, “In this guide, we’ll be covering what you need to know about URL parameters. How parameters are used As I mentioned in the intro, parameters can be active or passive. Let’s look at some examples of each. Active parameters Active... [...]

SEO is a dynamic process. You have to constantly make changes to your site to synchronize it with ongoing search engine algorithms. seoClarity contributor Aidan McClain has published an article highlighting seven SEO tools to monitor page changes. Explaining why SEO monitoring tools are essential, McClain says, “If — or actually, when — other teams in your organization make changes to the site, they probably aren’t thinking about the SEO ramifications. Instead, they’re making the changes to achieve a goal for their own department. However, they could unknowingly change a critical... [...]

Neil Patel has published a new video ‘The Biggest SEO Mistake I’ve Made’ sharing the SEO mistakes he made. He says, “The biggest SEO mistake I’ve ever made. What does a national park, a war, and a casino all have in common? Well, I’ll give you a hint. It involved my biggest SEO mistake.” Neil Patel’s Blog  [...]

An SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. Semrush has published a new video ‘SEO Audit Tutorial for 2022 – Perfect for Beginners ‘ to help you perform SEO audits. This video covers: Keyword audit Technical audit Content audit On-page SEO audit Backlink audit. Semrush  [...]

SEO copywriting is the process of writing content for search engines and users. It’s where you craft content to rank on Google that searchers want to read, link to, and share. Ahrefs contributor Si Quan Ong has published an article on SEO copywriting sharing 13 tips to create content that ranks. He says, “Let’s get into the actionable tips that you can implement. 1. Match search intent At 388,000 monthly searches in the U.S., the term “basketball shoes” looks like a good keyword to write a blog post about—if you own a basketball blog. But you’d be mistaken. If we look at the... [...]

Your SEO strategy needs to be backed by research and experience. With sharp observation and proper planning, you can achieve set goals. HubSpot contributor Mike Volpe has shared a step-by-step SEO tutorial featuring eight easy basics for beginners to master. He says, “By the end of this tutorial, you’ll be able to walk away with a list of actionable steps to get your SEO strategy off the ground. 1. Find keywords. Keyword research is as simple as picking a list of words and phrases relevant to your business. Think about which words are most likely to get people to do what you want them... [...]