Meta descriptions are displayed in search results as a short paragraph under the title of the page. They help the searchers learn more about your site. Seer Interactive’s Meghan Evans has shared nine tips to write great meta descriptions. She says, “Metadata descriptions serve as advertising copy. A good meta description will draw in a reader to the website from the SERP. Using important keywords in the meta description can increase CTRs, especially if they appear bolded in the description: 9 Tips for Writing Meta Descriptions (with Examples!) 1. Optimal Meta Description Length When... [...]

Link building is one of the most important processes to drive quality referral traffic, improve domain authority, and organic ranking. With quality backlinks, you can continue to grow your SEO rankings. Business 2 Community contributor Sugandha Bansal has shared 15 ways to help you increase your backlinks in 2021. She says, “Every marketer and website owner should use a link building strategy as a growth strategy. Building links for your website’s growth by providing relevant information to the users is one of the most holistic approaches to SEO strategy. But, if you build backlinks for... [...]

Ahrefs contributor Joshua Hardwick has published an article highlighting 8 SEO trends that will continue in 2021. He says, “Everyone knows SEO is a fast-moving industry. Google is continually introducing new technologies and updating old ones to improve the quality of its search results. In the past, some of these updates have massively changed the SEO game. But we think things are unlikely to be heading that way in 2021. It’s more likely that existing trends will continue and that Google will continue refining rather than redefining the search landscape. Given that prediction, here... [...]

SEO is one of the most important processes to grow your podcast reach. It helps you to expand your network by getting more subscribers. Practical Ecommerce contributor Jill Kocher Brown has shared 10 SEO tips for podcasts. She says, “Podcasts have gone mainstream. As of March 2020, 37 percent of Americans over the age of 12 — around 104 million people — listen to at least one podcast per month according to Edison Research. But podcasts are often poorly optimized for search engines. Drive more organic search traffic to your podcast with these 10 tips. 10 SEO Tips for Podcasts 1. Obsess... [...]

Allie Bhutani of Spotlight Conductor has published a comprehensive guide titled ‘The SEO Content Creation Process’. It provides a nine-step path to create content for better SEO. She says, “Changing the way your team approaches content creation can feel a bit daunting. But we’ve found when you bring together all key stakeholders from the beginning–including SEO–everyone works together better and creates an overall better product. Take the following steps to establish a repeatable process for success. Step 1: SEO Team Structure It all starts with bringing your SEOs and designers... [...]

Ahrefs has published a new video ‘How to Outsource SEO (Step-by-Step)’ to help you find out the ways to outsource your SEO tasks. In today’s video, you’ll learn how to systematize and outsource SEO using a simple 3-step framework. Watch the video. Ahrefs  [...]

MOZ has published a new Whiteboard Friday video ‘Investigating Traffic Upticks’ featuring Jo Cameron. The MOZ team says, “In this week’s episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy”. Investigating Traffic Upticks MOZ  [...]

Portent contributor Timothy Johnson has published an article highlighting some useful tips to blend your PPC and SEO strategies for greater business success. He says, “In this post, let’s dive a bit more into “how” SEO and PPC can work together for greater overall search success. SEO + PPC = A More Successful Search StrategyThe list of opportunities you will find by having open lines of communication between PPC and SEO is going to vary depending on your business and site. But here are some ways we at Portent blend our strategies while respecting the need to approach each individually... [...]

Search engine result pages (SERPs) are web pages that search engines, such as Google, show in response to a user’s search query. By achieving visibility in the SERPs, you can give your business a competitive edge. See Interactive’s Leah Hillegas has published a comprehensive article on SERPs. She says, “SERPs are primarily made of both paid and organic search results. Organic Results Organic search results are web pages that appear as a result of Google’s search algorithm. In other words, these are pages that Google has deemed valuable and relevant to the search query. Organic... [...]

MOZ contributor AbdulGaniy Shehu has published an article highlighting seven emerging technologies in SEO and their applications. He says, “If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away. 1. Natural Language Processing (NLP) In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since. With... [...]