Ahrefs has published a new guide called ‘SEO Basics: Beginner’s Guide to SEO Success’. Joshua Hardwick says, “Many people think SEO is too hard and not worth the effort. That’s not true. The basics of SEO are actually quite simple. And with 57.8% of all web traffic coming from Google, it’s certainly something worth learning about if you have a website. If you think the basics aren’t enough to get you ranked, think again. Most people running websites have a very limited understanding of SEO, so knowing the basics can certainly help you succeed”. This guide covers... [...]

IPullRank has published ‘The Ultimate No-Brainer SEO Guide For The C-Suite’. Aleks Shklyar says, “So you worked in the industry for over two decades and have witnessed marketing departments evolve from buying radio spots and ads in the local paper to fully digital campaigns. You were personally part of the team that blew everyone away by offering real ROI numbers instead of fluff coming from surveys after the latest TV ad campaign (did those ever even work?). You’ve seen it all and done most of it yourself in one shape or form. And for all your troubles, you finally got the... [...]

Seer Interactive has published a new video Wasteful Wednesday Day#25 – Keyword of the Week ‘Scholar’ featuring Will Reynolds. He says, “This Wednesday I decided to look for clues and domains around Google Scholar. So I think that this video is going to be helpful for almost everyone, but it’s going to be most helpful for those folks that are in the healthcare industry. We decided to take a look at where Google Scholar is showing up in the top five or top ten results. Then use that information to say, “if Google is showing Google scholar in the top few, that means that... [...]

Portent’s Senior SEO Strategist Brad McHargue has published ‘The Ultimate SEO Guide to Rich Results’. He says, “A Featured snippet is a type of enhanced search result. Below is one that appeared for the query “what is an seo audit”: These typically take up residence at the top of search results, further pushing the traditional organic links (the “10 blue links”) down the SERP. Often called “position 0,” they possess immense benefits for websites, though they’re not without their detractors. Types of Featured Snippets There are a few different types of featured... [...]

Botify contributor Tania Dworjan has published a comprehensive guide to performing a technical SEO audit. She says, “As an enterprise SEO, you’ve likely conducted one or many technical audits of websites made up of tens or hundreds of thousands of pages, possibly even millions. In fact, it’s often a first, critical step when taking on a new website as it helps identify the biggest website issues and opportunities and ensure Google and other search engines are able to correctly interpret and index your site. Anyone who has performed this task, however, also knows that the amount of information... [...]

Ahrefs contributor Nick LeRoy has published a comprehensive article on how to become an SEO freelancer based on his lessons learned from 10+ years in the industry. He says, “I started freelancing back in 2010 to supplement my income from my regular 9–5, but there are many other reasons you might want to go out on your own. Here are the most obvious ones: More freedom Increased income Better work/life balance Experience in industries and or platforms you may not have worked in before I’ve personally experienced all of those benefits, but the improved work/life balance is perhaps the... [...]

Ahrefs has announced a new SEO course called ‘SEO Basics: What is SEO and Why is it Important?’. Sam Oh says, “In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works”. Ahrefs  [...]

Jeremy Knauff of Search Engine Journal has published an article answering this question. He has highlighted the impact of competition, inbound links, and content on SEO performance. He says, “Figuring out how long your SEO will take comes down to first evaluating the data behind these three variables, beginning the work and evaluating how quickly you begin to see results, and then extrapolating that to get an idea how long it might take to hit a particular position. The Role of Competition in How Long SEO Takes If you’re selling something like salmon-flavored breakfast cereal, you probably... [...]

Shortcuts could be harmful sometimes. The black hat SEO tactics are heavily penalized by Google. So you need to make sure that such tactics do not tempt you. Search Engine Journal’s Jon Clark has published an article highlighting 17 black hat SEO techniques that can harm an SEO campaign. He says, “Google is good at identifying and penalizing black hat SEO techniques, but that doesn’t stop people from trying them anyway. Here are 17 black hat practices to avoid because they can land you an algorithmic or manual penalty. Some of these you may do without intending to, so it’s good... [...]

Search Engine Journal contributor Helen Pollitt has published an article explaining what SEO myths are. Further, she talks about 20 common SEO myths. She says, “Sometimes an SEO technique can be written off as a myth by others purely because they have not experienced success from carrying out this activity for their own site.   It is important to remember that every website has its own industry, set of competitors, the technology powering it, and other factors that make it unique. Blanket application of techniques to every website and expecting them to have the same outcome is naive. Someone... [...]