The SEMRush team is hosting a webinar on ‘Features Snippet Optimisation: The Gateway to Position Zero and Voice Search’ on Thursday, February 28, 2019. The SEMRush team says, “Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. We will have two speakers: Andraž Štalec, founder of InOrbit and our own Fernando Angulo with two presentations”. Features Snippet Optimisation:... [...]
Archive for the 'SEO Tips' Category
The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings scale but has historically struggled to create authentic, relevant connections with customers. Artificial Intelligence (AI) has entered the picture, opening the door to deliver added personalization without compromising scale. In this webinar, you’ll... [...]
The SEMRush team is hosting a webinar on ‘The Social Media skills & traits you need the most in 2019’ on Wednesday, February 27, 2019. The SEMRush team says, “Every new year means a set of new trends for digital marketers to consume and improve their marketing strategies. Whether you’re experienced in social media or just getting started, you will need to understand the essential skills every social media marketer should have. So, what social media trends should I know in 2019? We need to easily manage our social media campaigns, not only ourselves but our top rivals. Measuring... [...]
The Search Engine Journal team is hosting a webinar on ‘How to Develop an Effective PPC Strategy to Create Profitable Campaigns’ on Wednesday, February 27, 2019 at 2.00 pm ET. The SEJ team says, “Join this sponsored webinar and discover how to develop a sustainable PPC campaign that not only boosts your traffic, but also pays for itself to become a money-making machine for the website (or app) that you’re promoting. You will also learn more about: How to develop a PPC campaign strategy. Building sales funnels and testing. Google Search Advertising. Keyword Research. Shopping... [...]
The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings scale but has historically struggled to create authentic, relevant connections with customers. Artificial Intelligence (AI) has entered the picture, opening the door to deliver added personalization without compromising scale. In this webinar, you’ll... [...]
The MarketingProfs team is hosting a webinar on ‘Using Conversational Marketing to Reel in More Leads’ on Thursday, February 21, 2019 at 2.00 pm ET. The MarketingProfs team says, “Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like snowflakes: no two are alike. You need to tailor your website experience to meet buyers wherever they are in their journeys—and conversational marketing can help. You’ll learn: Engage with prospects at any stage of the buying journey Understand... [...]
AdWeek is hosting a webinar on ‘The Definitive Approach to Advanced Media Measurement’ on Wednesday, February 27, 2019 at 1.00 pm ET. The AdWeek team says, “Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome them. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets. Join Tom Riordan, Adobe’s... [...]
Your search engine rankings depend on multiple aspects and website speed is one of the crucial factors that influences your SEO. Yoast’s Jono Alderson has shared an article highlighting the impacts of your site’s speed on SEO. Alderson says, “Google understands that the time it takes for a page to load is a key part of the overall user experience. Waiting for content to appear, being unable to interact with a page, and even noticing delays creates friction. That friction costs not only time, but also money. Research from as far back as 2016 showed that 53% of... [...]
In two-tiered search engine results page (SERP) strategy you try to display your product or service at the top and down the page. MOZ team has published a video featuring Will Critchlow on the impact of a Two-Tiered SERP on your content marketing. The MOZ team says, “If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent”. What a Two-Tiered SERP Means for Content Strategy MOZ [...]
AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET. The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you measure the impact of investments in influencer-generated content. You’ll find out how to: Pinpoint quantifiable metrics for each influencer campaign Create a winning strategy for influencer selection, blending influencer and audience demographics with... [...]