WordStrem contributor Lisa Smith has compiled a list of top 10 SEO tools that marketers want in 2019. Smith says, “If you happen to be evaluating your own toolkit, 70 is an overwhelming number of options, isn’t it? So we trimmed that list down for you. Here’s a closer look at the most popular tools marketers say they’ll use in the coming year. A competitive intelligence tool, like… SEMrush One of the most frequently cited tools was SEMrush, the marketing suite that allows users to evaluate their content and competitors alike with a sizable keyword database and backlink analysis tool,... [...]

When it comes to search engine optimization (SEO) there are several tools which may put you in a dilemma in choosing the right one for your agency. The Business 2 Community contributor Lisa Smith has shared a list of 10 SEO tools that today’s marketers want. Smith says, “Here’s a closer look at the most popular tools marketers say they’ll use in the coming year. A competitive intelligence tool, like… SEMrush One of the most frequently cited tools was SEMrush, the marketing suite that allows users to evaluate their content and competitors alike with a sizable keyword database... [...]

The MOZ team has shared a video titled ‘Full Funnel Testing: SEO & CRO Together’ featuring Will Critchlow. The MOZ team says, “Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today’s Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once”. Full Funnel Testing: SEO & CRO Together MOZ  [...]

Search engines are the biggest source of web traffic and Google is the leader. Featuring your online presence in any of the Google products could be beneficial. The MOZ team has shared a video featuring Barry Adams on how you can get into Google News. The MOZ team says, “Today we’re tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We’re delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that... [...]

We know that the content keeps working year after year. But we need to keep it in the eyes of the search engines to get the desired traffic to the sites. The Content Marketing Institute columnist Ann Smarty has shared three tools that marketers can use to get more organic search traffic using their old content. Smarty says, “You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. 1. Text Optimizer: Include related keywords... [...]

Search engine optimization is one of the most essential elements to grow your business and we need to keep our content in tune with the changing algorithms of Google and Bing. The MOZ team has published the Whiteboard Friday video featuring Britney Muller on ‘On-Page SEO for 2019’. The MOZ team says, “Whew! We made it through another year, and it seems like we’re past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today’s Whiteboard Friday, the fabulous Britney Muller... [...]

With changing search algorithms we need to keep our SEO strategies updated. In the recent past, the local SEO has started playing a pivotal role in helping businesses get more customers.  Econsultancy columnist Nikki Gilliland has highlighted three trends that may impact the local SEO in 2019.  Talking about the live inventory feeds, Gilliland says, “Local information and directions can certainly be effective for converting search queries into actual sales, but perhaps only to a certain extent. The odds are likely to be much higher if real-time information is included on top, particularly... [...]

Search Engine Optimization plays a pivotal role in establishing yourself as a bran and lets you reach out to maximum number of customers. In the time of constantly changing search engine algorithms you need to have a strategy that leads you to top spots in the search results. Business 2 Community contributor Sam Saidman has shared ten marketing tips to strengthen your SEO performance in 2019. Talking about creating authority content, Saidman says, “Choose a topic that your customers care about and write an in-depth analysis on the topic drawn from your research and expertise. About 2,000... [...]

Search engine optimization enables you to reach out manifold people with the help of search engines and turn them into prospective customers. The MOZ team has published the Whiteboard Friday video featuring Kameron Jenkins on ‘The SEO Elevator Pitch’. who shares some useful tips on how you can establish yourself as an SEO specialist. The MOZ team says, “What is it you do again? It’s a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don’t... [...]

The new year is just a few days away and its high time we prepare to get more business in it through different channels. Search engines stand as one of the strongest sources to drive more sales so we need to keep in tune with them. The Forbes contributor John Hall has shared five SEO trends that can help the marketers to get more done in 2019. Talking about the future of voice, Hall says, “Increased voice capabilities from devices like Google Home and Amazon Echo allow users to engage with content in new ways. Smart homes are getting smarter, and many smartphone users now rely on their phones... [...]