MOZ has published the Whiteboard Friday video featuring Rand Fishkin talking about MOZ’s new link explorer tool. The MOZ team says, “Earlier this week we launched our brand-new link building tool, and we’re happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today’s Whiteboard Friday, Rand transparently lists out many of the biggest complaints we’ve heard about OSE over the years and explains the vast improvements Link Explorer provides, from DA scores updated daily... [...]
Archive for the 'SEO Tips' Category
MOZ has published the Whiteboard Friday video featuring Dr. Peter J. Meyers on ‘Content for Answers: The Inverted Pyramid ‘. The MOZ team says, “If you’ve been searching for a quick hack to write content for featured snippets, this isn’t the article for you. But if you’re looking for lasting results and a smart tactic to increase your chances of winning a snippet, you’re definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple... [...]
MOZ team has published four quick fix videos to help marketers deal with keyword selection, site crawling and overall SEO performance improvement. Erin McCaul says, “I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes! Moz Pro isn’t... [...]
HubSpot columnist Rebecca Churt has shared a comprehensive guide to help webmasters perform website audits and improve their SEO prospects. Churt says, “If you’ve never before audited your website, it’s been a while since you have, or you’re planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. Keep in mind that in most cases, you’ll probably want to pair up with someone with a technical brain for this, whether that be someone in your in-house... [...]
Search Engine Optimization is a process which requires constant attention and efforts to keep your site in top ranks. For that you need to keep an eye on the algorithm policies shared by the search engines. HubSpot columnist Tom Demers has shared twelve tools to help marketers keep up their SEO efforts. Demers says, “There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they’re... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkinx on ‘Marketing Lessons Learned from 16 Years of Building Moz’. The MOZ team says, “The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday”. Marketing Lessons Learned from 16 Years of Building Moz MOZ [...]
The Entrepreneur magazine team has published an article sharing Jason Parls’ tips on whether a business should choose PPC or SEO. Parks says, “If you can rank in the top three positions on Google for every prominent keyword within your industry, you are fortunate and don’t have to invest much in PPC. For the majority of businesses, that isn’t the case, so PPC is necessary to drive traffic and generate sales. If you are profitable with your PPC, why not invest in this channel as well along with organic? It is just another way to increase your customer base. Don’t think... [...]
MOZ has published the Whiteboard Friday video featuring Paddy Moogan on ‘Sustainable Link Building: Increasing Your Chances of Getting Links’. The MOZ team says, “Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them”. Sustainable Link Building: Increasing... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The Pro Marketer’s Product Launch Checklist for 2018’. The MOZ team says, “What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in this Whiteboard Friday.... [...]
HubSpot columnist Drew Fortin has shared an eight-step guide to help marketers create an effective SEO strategy for 2018. Here’s how HubSpot describes the modern SEO strategy: Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Fortin says, “Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. Then, grab your free planning... [...]