When you are planning your SEO campaigns, keywords are at the center of the process. Moving beyond keywords is to find out what more people might search online. Search Engine Land columnist Marcus Miller has shared some useful strategies to interpret searcher intent for improving SEO rankings. Miller says, “In many ways, search engine marketing via SEO or paid methods is strategically simple. If you are a plumber in a small town, and someone searches for “plumber” plus the name of the town, then there is a pretty good chance you provide what they need. Getting in front of people at the... [...]

The meta description is a snippet of up to about 155 characters that summarizes a page’s content. We need to optimize meta description because search engines show it in search results mostly when the searched-for phrase is within the description. Marieke van de Rakt has shared an update on the new length criteria of meta descriptions. Marieke says, “our meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind.... [...]

The Shopify team has published a podcast featuring Sebastian Bryers, founder of Ora Organic on ‘A Proven Process for Outsourcing Content as Part of Your SEO Strategy’. Shopify team says, “Pay upfront to create valuable content and reap organic, recurring traffic as your reward for a long time to come. That’s the aim of SEO-driven content marketing. But where do you start, what should you be paying, and how do you make it work for your ecommerce business? In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers... [...]

Search Engine Land columnist Janet Driscoll Miller has shared a post advising webmasters how to perform an SEO audit and analyze the indexing issues. Miller says, “There are many tools available to help you determine if a site is being indexed. Indexing is, at its core, a page-level process. In other words, search engines read pages and treat them individually. A quick way to check if a page is being indexed by Google is to use the site: operator with a Google search. Entering just the domain, as in my example below, will show you all of the pages Google has indexed for the domain. You... [...]

The meta description carry snippets of up to 320 characters, a tag in HTML, that summarizes a page’scontent. This summary is displayed by the search engines along with the website title. A thoughtfully written meta description helps you get more and more visitors to your website. MOZ columnist Dr. Peter J. Meyers has shared some useful tips on writing effective meta descriptions. Meyers says, “We know that longer snippets do still exist. Note, though, that both of these snippets come from Wikipedia, which is an exception to many SEO rules. Are these long descriptions only fringe... [...]

To continue getting good traffic to your website you need to keep an eye on your SEO campaign performance. Well-executed campaigns can help you get flood of traffic. Forbes contributor Jayson DeMers has shared a useful article to find out how your SEO campaigns are performing. DeMers says, “Everything seems to be going well in your search engine optimization (SEO) campaign. You’ve had a few hiccups, sure, but overall, you’re on a solid growth trajectory, and things are only going to get better from here. You even have reports that can back you up. But here’s the thing: your perception... [...]

Machine Learning is becoming a part of every aspect where there is technology integration. It enables people to understand things deeply and deal with the challenges and utilize the opportunities. MOZ columnist Alexis Sanders has shared an useful guide to machine learning in context with search engine optimization (SEO). Sanders says, “Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries. The SEO community is no exception. An understanding and intuition of... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller talking about ‘Monitoring Featured Snippets’. The MOZ team says, “We’ve covered finding featured snippet opportunities. We’ve covered the process of targeting featured snippets you want to win. Now it’s time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard Friday, Britney shares three pro tips on how to make sure your featured snippet strategy is working”. Monitoring Featured Snippets MOZ  [...]

When it comes to getting more web traffic, your content plays the pivotal role in influencing the search engines with its authenticity, creativity and the usability. Search Engine Land columnist Jessica Foster has shared an eight-step process to help marketers create search engine friendly content that helps them more traffic. Foster says, “Depending too much on robust keyword research and on-page SEO will result in dry content that appeals more to search engines than it does your target audience. Mastering the art of SEO content writing can be the difference between attracting a few website... [...]

Search engine optimization (SEO) helps you keep your sites up in the search engines. It is very much required to keep new people coming to your web properties. Forbes contributor Jayson DeMers has shared seven lessons seven levels for the SEO practitioners. DeMers says, “Search engine optimization (SEO) is a fairly forgiving online marketing discipline. It’s a long-term strategy, so if you make one mistake, you’ll usually have plenty of time to correct it. On top of that, your search rankings are the sum total of hundreds of variables, so you might be able to safely miss one... [...]