MOZ has published the latest episode of the Whiteboard Friday video ‘Diversify Your Content Strategy’ featuring Azeem Ahmad. The MOZ team says, “Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time.” MOZ  [...]

The best way to contextualize your data and adapt strategies is by comparing your website’s performance to the latest SEO benchmarks. Search Engine Journal is hosting a webinar ‘KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023’ on Wednesday, July 26, 2023, at 2.00 pm ET. The SEJ team says, “On July 26, join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023. Discover the best ways to utilize these average KPIs for your organic strategies. You’ll learn: Organic... [...]

MOZ has published a video ‘How the E-A-T Ecosystem Has Transformed Organic Search’ from MozCon 2021. The MOZ team says, “Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.” MOZ  [...]

Tangential SEO is a type of SEO that involves creating content that is only tangentially related to your core products or services. This type of content can be a great way to reach new audiences and build backlinks to your website. Search Engine Journal has published a new guide ‘Tangential SEO: Finding Keywords for Content No One Else Has’ explaining tangential SEO. Andy Chadwick says, “Creating tangential content can have numerous benefits, particularly when it comes to reaching a wider audience, building brand authority, and improving SEO performance. As a food lover, I wanted... [...]

Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. It is a subset of SEO that focuses on improving a business’s visibility in local search results. MOZ contributor Miriam Ellis has published an article highlighting 12 local search developments from Q2 2023. She says, “Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit harder to keep up with local SEO news due to this departure, but hang in there. This... [...]

MOZ has announced the MozCon 2023 Final Agenda. Cheryl Draper says, “It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand new venue, the Seattle Convention Center’s Summit building. On August 7 and 8, join Roger Mozbot at MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! Tickets are already 90% sold out, but there’s still a little bit of time to snag your spot before they’re gone. Night... [...]

Semantic SEO is a type of SEO that focuses on the meaning of the content on a website. It does this by using schema markup, which is a type of code that tells search engines about the meaning of the content on a website. Schema App has published a detailed article on semantic SEO. The Schema App team says, “Semantic SEO is the process of giving more meaning and context to your web content to help search engines gain a better understanding of your content. Why is Semantic SEO important? The way that search engines understand your content has changed Historically, Google solely used keywords... [...]

Google’s search algorithm is constantly changing, with minor updates happening up to six times every day. SEOs need a series of checks and protocols, and a response plan, not just to weather the algorithm storms, but to proactively leverage them for growth. STAT Search Analytics has published ‘The SEO’s Algorithm Emergency Response Guide’. Trent Howard says, “In this algorithm emergency response guide, we outline six critical steps to take in the event of a suspected algorithm update: 1. Gather trusted industry reports 2. Assess bottom-line impact on rankings and... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Complete A.I. SEO Guide for Beginners’. The HubSpot team says, “A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like entrepreneurs, why influence is the future of top of funnel marketing, and How you can replicate what a large company does with a tiny team.” The Complete A.I. SEO Guide for Beginners HubSpot  [...]

This is a reminder for the SEJ webinar to be held on June 28, 2023. Search Engine Journal is hosting a webinar ‘Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization’ on Wednesday, June 28, 2023, at 2.00 pm ET. The SEJ team says, “During this webinar, search experts Jon Earnshaw and Sophie Moule will guide you through the different types of conflicting content and how to remedy them. You’ll learn: How to identify the different types of cannibalization. How to fix the issues caused by conflicting content. How to report effectively on the issues and progress... [...]