Meta description tags inform and interest users with a short, relevant summary of what a particular page is about. Search Engine Land contributor Sam Hollingsworth has published an article featuring nine tips on writing a meta description that gets clicks. He says, “Below are nine tips to ensure you’re giving each webpage the best possible meta description and that users needing your content will click on your result, thanks to the summary you provided. 1. Make sure every page has a unique meta description (and title tag and URL) Just like no website should have multiple pages of duplicate... [...]
Archive for the 'SEO Tips' Category
To achieve SEO success, you need a strong plan that paves the way for rewarding SEO campaigns. Search Engine Land contributor Andrew Holland has published an article featuring four steps to build a strategic SEO process. He says, “All good SEO stems from using a process. Here’s one you can steal: Ideation Strategy Implementation Success Let’s break this down. Step 1: Ideation Ideation is the fun part of any SEO strategy because it’s ideas without friction. There is no such thing as a bad idea in ideation, and it’s now that you play around with the site, its competitors... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Steps to Survive a Website Migration’ featuring Julia McCoy and Ellen Conning. The Rank Ranger team says, “Today we’re talking about surviving and thriving website migrations with a former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting, and Webmaster outreach experience. Nowadays, he applies his skill set to recover websites from Google penalties and help clients maximize the potential of their websites... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘How to Explain the Value of SEO to Executives’ featuring Larry Waddell. The MOZ team says, “In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value.” MOZ [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘How Will ChatGPT Affect The Future of SEO?’ featuring Julia McCoy and Ellen Conning. The Rank Ranger team says, “In this episode, we’re looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I’m joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel explains: How to write better prompts What AI means to the future of SEO.” Rank Ranger [...]
Google Search Central has published a new video ‘SEO best practices for news sites’ featuring SEO best practices. The Google team says, “Learn SEO best practices for news sites to help position your content appear on Google search results and news surfaces. Daniel Waisberg and Cherry Prommawin from Google Search share tips that will increase the visibility of your content on Search, drive more traffic to your website, News policies, and more in this episode of Search Central Lightning Talks.” [...]
Ahrefs has published a new video ‘How to Win Featured Snippets in Google (Step by Step)’ explaining how to rank in Featured Snippets. The Ahrefs team says, “Featured snippets are those answer boxes you see at the top of the Google search results. They come in different formats, but the most common types are paragraphs, lists, tables, and videos. Featured snippets can significantly increase your click-through-rate as they occupy prime real estate on the search engine results page. In this tutorial, we’ll guide you through four easy steps to maximize your chances of getting... [...]
Google Chrome extensions provide a quick and easy way to execute boring and repetitive tasks. Your customized SEO extensions can help you improve your SEO performance. Search Engine Land contributor Luca Tagliaferro has published an article featuring six steps to create your SEO Chrome extensions using ChatGPT. He says, “ow, you can use ChatGPT to build your own customized SEO extensions, upload them on Google and use them daily for free. Here’s how. Step 1: Define the requirements Having a clear understanding of what you want your Chrome extension to do is the first step in this process.... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘ChatGTP for SEO part 3’ featuring Julia McCoy and Ellen Conning. The Rank Ranger team says, “Hello and welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we’re looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I’m joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel explains: How to write better prompts What AI means to the... [...]
Search Engine Journal is hosting a webinar ‘Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization’ on Wednesday, June 28, 2023, at 2.00 pm ET. The SEJ team says, “During this webinar, search experts Jon Earnshaw and Sophie Moule will guide you through the different types of conflicting content and how to remedy them. You’ll learn: How to identify the different types of cannibalization. How to fix the issues caused by conflicting content. How to report effectively on the issues and progress cannibalization causes. Join us for an insightful session with Pi... [...]