MOZ has published a new case study ‘How to Use Keywords to Combine the Power of SEO and Google Ads’ to help marketers and SEOs achieve better results. Adriana Stein says, “Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can: Create an organic and paid strategy that surpasses your competitors and uses an optimized budget. Maximize efficient content production that can be used both for SEO and PPC. Expand brand SERP awareness... [...]
Archive for the 'SEO Tips' Category
To achieve the best SEO results, you need a clear and strong strategy. The creation and presentation of an SEO strategy is often the focus of industry discussions. Oncrawl contributors Antoine Eripret and Mélissa Rouet have shared eight tips to improve your SEO processes. They say, “In this article, we offer 8 recommendations, drawn from our experience at Liligo, to improve your processes. Foreword Before getting into the heart of the matter, we would like to highlight a specific feature at Liligo. Historically, the company has generated a significant part of its traffic from search engines.... [...]
Digital Marketing Institute has published a new e-book ‘A Guide to SEO for Small Business’ to help small businesses grow through SEO. The DMI team says, “When you’re running a small business, you’re probably wearing lots of different hats. You’re involved in product design and development, sales, marketing, customer support … everything. Getting to grips with SEO can seem like yet another task on a very long list! You may have already heard that SEO is important for helping you win new customers online. But you might be wondering what exactly it involves and – crucially... [...]
Basic knowledge of SEO best practices are table stakes for modern content marketers. SEO has evolved over the years to value quality, user-focused content above all else. Content Marketing Institute is hosting a webinar ‘Beyond Basic SEO: A Content Marketer’s 5-Step Checklist’ on Thursday, July 21, 2022, at 2.00 pm ET. The CMI team says, “Join SEO & content experts from Conductor to learn how to leverage the power of SEO by: Optimizing your team’s processes to generate higher quality content at an accelerated pace Identifying audience search intent across personas and... [...]
Images play an important role in achieving higher search engine rankings for your business. With the right optimization tactics, you can do it easily. seoClarity contributor Aidan McClain has published an article highlighting three useful steps to optimize images for search. He says, “Even the highest quality images can have underlying SEO issues. Here is a three-step process to identify those issues, optimize your images, and report on progress. Step 1: Identify the Issues with Your Images The first step in image optimization is to run a crawl to locate any issue with the elements mentioned... [...]
By taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level. Search Engine Journal is hosting a webinar ‘How to Scale Your Enterprise SEO Program’ on Wednesday, July 20, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover how to decode a formula that helps you build a scalable SEO program for success. You’ll learn how to: Assess your competitive landscape. Build a scalable SEO content strategy. Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and... [...]
Semrush has published a new video ‘Ultimate SEO Checklist 2022 — How to Get #1 Rankings’ to help you achieve higher search engine rankings. The Semrush team says, “Want better SEO results? Follow this complete SEO checklist to get more #1 rankings and organic search traffic from Google. In this video, I’ll walk through 16 checks you need to attack. Each of these checks is critical for driving SEO results.” Semrush [...]
Basic knowledge of SEO best practices are table stakes for modern content marketers. SEO has evolved over the years to value quality, user-focused content above all else. Content Marketing Institute is hosting a webinar ‘Beyond Basic SEO: A Content Marketer’s 5-Step Checklist’ on Thursday, July 21, 2022, at 2.00 pm ET. The CMI team says, “Join SEO & content experts from Conductor to learn how to leverage the power of SEO by: Optimizing your team’s processes to generate higher quality content at an accelerated pace Identifying audience search intent across personas and... [...]
MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from? Join us on July 19 to learn how to: Find the pages which get your best results from search Uncover and track the ROI from on-page videos Check the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!) Discover the adjustments... [...]
An SEO lead is a potential client who has expressed an interest in your SEO services. They either find you first and get in touch, or you proactively reach out to them and offer your services. Ahrefs contributor Fraser McCulloch has published ‘SEO Leads: A 6-Step Guide on How to Get SEO Clients’. He says, “In this article, you’ll learn the definition of an SEO lead and the six steps to getting great leads. Step 1. Provide tailored SEO service for specific client segments The first step is creating or providing a tailored SEO service for particular industries. These services... [...]