Google Search Central has published a new video ‘How to SEO optimize your ecommerce website’ featuring eight useful tips. The GSC team says, “SEO, otherwise known as Search Engine Optimization, covers the actions taken to improve the ranking of your web pages in search results. In this episode of E-commerce Essentials, we share eight, valuable SEO tips that could increase your e-commerce website ranking in Google Search. From technical details including dealing with product variants and deals pages, to ensuring you have the right breadth of content on your site to satisfy the... [...]
Archive for the 'SEO Tips' Category
Small businesses often know the importance of SEO but they don’t always know where to start. Search Engine Journal is hosting a webinar ‘Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed’ on Wednesday, August 10, 2022, at 2.00 pm ET. The SEJ team says, “Register now and learn the ten things every SEO campaign needs to succeed. You’ll discover: The 10 things you need to succeed with SEO. How to optimize with quality content. What a successful SEO campaign looks like. Matt Salzl, VP of Sales at Manta, a Boostability company, will help you find the best... [...]
There are several elements that affect your SEO process. By keeping your SEO strategy updated, you can achieve desired results. Search Engine Journal contributor Roger Montti has published an article citing John Mueller’s interesting answer to whether linking to an insecure webpage has negative impact to SEO. He says, “Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages. One would think that linking to HTTP pages might be seen as a negative quality of a page because it might seem like... [...]
SEO is the lifeblood of your business. By choosing the right SEO expert, you can achieve better SEO performance. Semrush has published a new video ‘How To Hire The Right SEO Expert’ to help you hire the right SEO expert for your business. The Semrush team says, “If you ever tried hiring an SEO specialist, whether they were gonna be the Head of an SEO team or just an SEO expert for a consultation, you might have found it complicated to evaluate the real hands-on experience of these people. In this video with Maxim Roslyakov, our SVP of Marketing, we try to show a super quick and... [...]
Portent contributor Evan Hall has published an article featuring a comprehensive list of SEO tools & other useful resources. He says, “The best marketing tool you have is in your head. No amount of software, no matter how all-in-one it is, will perform the most important marketing task: thinking. Competition Research Ahrefs Batch Analysis: very fast overview of backlinks for any list of URLs you enter. BuzzSumo Receive alerts about where your competitors receive links from their public relations and outreach efforts Meltwater Another outreach and public relations platform for monitoring... [...]
MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from? Join us on July 19 to learn how to: Find the pages which get your best results from search Uncover and track the ROI from on-page videos Check the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!) Discover the adjustments... [...]
Digital Marketing Depot has published a new report titled ‘The State of Organic Marketing in 2022’. The report covers the following: Reflections on the COVID-19 pandemic and its impact on goal attainment, budget, headcount and productivity Predictions for the future of marketing from the people that do it best Information about the techniques of top marketing teams, from structure to software SEO priorities for 2022 and beyond. The State of Organic Marketing in 2022 Digital Marketing Depot [...]
The term Surround Sound Marketing was coined by HubSpot. It refers to a strategy that prioritizes being found in as many of the top-ranking pages as possible versus simply getting your own domain to rank at the top of the results. Semrush contributor Patrick Herbert has published an article defining the marketer’s roadmap to Surround Sound SEO. He says, “Research shows that prospects visit an average of three websites before making a purchase, so the idea is to be in as many places as possible. The more people see your brand on trusted websites in the consideration stage, the more likely... [...]
MOZ contributor Christopher Long has published an in-depth article dealing with Freshness & SEO sharing his rich search and SEO experience and experiments. He says, “This all started when we began to work with a large news publisher who was having trouble getting in Google’s Top Stories for highly competitive keywords. They were consistently finding that their content wasn’t able to get inclusion in this feature, and wanted to know why. Inclusion in “Top stories” We began to perform a lot of research around news outlets that seemed quite adept at getting included in Top Stories.... [...]
Digital Marketing Depot has published ‘Site Search 101: The Most Effective Content Marketing Tool’ e-book to help marketers create quality content. The DMD team says, “Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks the importance of search capabilities within their websites. Once you understand how people are searching on your site, and the results they achieve, you can begin to improve their website experience. So how do you deliver the right results, faster,... [...]