Right keyword selection can help you to improve your search engine marketing performance. In-depth keyword research can help you to explore and select the most appropriate keywords for your business. Ahrefs’ Joshua Hardwick has shared five tips to help you understand the importance of importance of keywords and use them for SEO. Hardwick says, “Showing up at the top of Google for a relevant keyword might send lots of traffic your way, but how do you do that? There are two ways. PPC (Pay Per Click) advertising SEO (Search Engine Optimization) Pay-per-click (PPC) PPC is where you... [...]

An effective SEO strategy enables you to grow your online business by receiving more web traffic. By creating an international SEO plan, you can enhance your presence in multiple countries. Vertical Leap contributor Dave Colgate has shared 13 useful steps to building an international SEO presence. Colgate says, “International SEO is far more complex than building search visibility in one country. Each new market opens up opportunities but you have to work much harder to secure them. You can’t just copy and paste your existing strategy and expect to get the same results in foreign markets. In... [...]

Search Engine Optimization (SEO) is essential for creating your search engine presence and drive more website traffic. You can improve search visibility with a strng SEO strategy. Search Engine Watch contributor Christian Carere has shared 10 advanced SEO tactics to drive more traffic to your website. Carere says, “The success of your website relies on the volume of relevant traffic that you’re able to generate on a regular basis. Here are 10 advanced SEO tactics to increase the traffic to your website on a regular basis.  1. Increase content production Did you know websites that publish SEO... [...]

Long-tail keywords are the keywords that are more specific, they are longer than commonly searched for keywords. With long-tail keywords, you can achieve a higher conversion value. Tim Stodz has published a new video ‘How to Use Long Tail Keywords to Grow a Profitable Business’ to help you rightly use long-tail keywords for growing a profitable business. Stodz says, “In this video, I explain what a long tail keyword is. I also go through some examples of what a broad phrase keyword is and I compare it to a long tail keyword so you can see the different examples. At the end, I... [...]

To improve your search engine marketing performance, you need to adopt the techniques that help you to cope with the search engine algorithm. Red Website Design has shared an infographic has shared an infographic highlighting 25 SEO tactics you should stay away from. The Red Website Design team says, “What SEO tactics do use to try and rank higher on Google? Are you disobeying the SEO rules and heading towards a Google penalty? We share 25 SEO tactics Google doesn’t like in this infographic. Here’s a quick summary: Guest blogging for the sole purpose of link building Writing short,... [...]

Your content has to be optimized for search engines to gain maximum output. By optimizing your website for for search intent you can get more relevant/qualified traffic. Jeff Bullas has published a useful article on why you should focus on search intent is the for SEO and content marketing success. Bullas says, “Better website optimisation for search intent means that more relevant/qualified traffic is being funnelled to your website. This means that you will achieve higher conversion rates on your transaction pages and more informational traffic to pages designed to inform. Secondary benefits... [...]

Chris Long of Go Fish Digital has published an article about the company’s ‘SEO ROI Calculator’. You can use this calculator to find the average conversion rate of your site with certain inputs. Long says, “You can use our SEO ROI calculator to better estimate the value of SEO for your website. To use the SEO ROI calculator, you can input how much additional organic traffic you would like to receive to your website. Next, input how much a website conversion is worth to your business and the average conversion rate of your site. The SEO ROI calculator will then return an... [...]

Quality content helps you to rank higher in search engines and gets you more website traffic. By optimizing your content for the search engines, you can improve your business performance. SEMrush contributor Jessica Foster has shared six tips to help you optimize your content for the search engines. Foster says, “In this guide, I detail how to create search engine optimized content using keywords naturally, based on a deeper understanding of search intent, and how to use tools to inform your content structure. Can Keyword Usage Really Be “Natural”? In speaking to business owners outside... [...]

Yoast SEO expert Fleur Heesen has published an article highlighting a linguistic approach to creating content that ranks. Heesen says, “Before we can go into the linguistic approach to SEO, we first have to understand what language is. Language consists of many different aspects. Think about it: we make speech sounds or write letters, which together form words. We put these words in a specific order, so they form sentences and phrases. And these sentences mean something to us. Sometimes we also want to achieve something with language. For example, when we say “it’s cold in here,” we... [...]

Ahrefs has shared 63 useful SEO Statistics for 2020. This list covers top SEO statistics, ranking statistics, backlink statistics, keyword statistics, SEO industry statistics and more. Si Quan Ong says, “These are the most interesting SEO stats we think you should know. 68% of online experiences begin with a search engine. (BrightEdge) 0.78% of Google searchers click on results from the 2nd page. (Backlinko) 53.3% of all website traffic comes from organic search. (BrightEdge) 92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro) SEO drives 1000%+... [...]