George Freitag says, “Last week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will help you understand where they’re heading. This has been a big year for local search, with Google launching a ton of changes related to local, including several changes directly to their local platform, Google My Business. Marketers and brands are... [...]

Talia Wolf says, “Allow me to start with a quick summary of this article: There’s a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.) At its essence, responsive design is supposed to make a cross-device world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately, condensing all that desktop content into such a small screen has the exact opposite effect — it’s actually... [...]

Joy Hawkins says, “Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of locations sometimes have a hard time coming up with unique content for each of their locations and often use a template format that gets the majority of them filtered. So, what can multi-location businesses do to help improve their location pages and avoid the filter? Following are four tips for putting together rich, unique location page content. 1. Use testimonials I came across a great example of this with insurance companies. Currently... [...]

Julie Joyce says, “I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is! I recently had the chance to test those pesky follow-up skills when my response rate on a recent campaign was zero percent. Since we do our targeting and research upfront, we usually get at least a few responses to any outreach we do, but nope! Not this time. I knew I should follow up, but I took the very lazy approach of simply finding my sent emails and re-sending them. Naturally, I still got no responses. This situation reminded me of a recent conversation I... [...]

Sarah Bird says, “Hi Moz community, We wouldn’t be here without you, so I wanted to give you a brief update on some big changes happening at Moz. Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we’ll no longer offer Moz Content or Followerwonk. How is Moz’s strategy changing? Back in 2012, we started to invest in a broad feature set because we wanted to serve all aspects of inbound marketing. We thought it would increase retention by providing more value to customers,... [...]

Ajay Paghdal says, “As an experienced SEO professional, I understand the challenges of designing an SEO strategy that leads to results. If you’re looking for online visibility, you may know the right keywords for your business but remain unsure about what it takes to get search results. Or perhaps you’ve already invested in the process but have little or nothing to show for it. Fortunately, there are ways to identify a strong SEO strategy. You’ll need to use the right metrics as your base. And let’s keep in mind how search engines work, starting with Google. Google is... [...]

Casey Meraz says, “In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game. If there’s one thing that’s consistent about Google, it’s the fact that it’s always changing. Over the years we’ve seen many changes in local search. The most recent changes included ads that display in the 3 pack of local results, leaving only two positions. Since Google removed the sidebar ads, you now have to scroll further down... [...]

Jennifer Slog says, “Last week, we were first to report that Google AdWords was restricting data for the AdWords Keyword Planner for those advertisers without active campaigns. Google has now officially confirmed the change, and revealed another detail – accounts that are also under a certain monthly spend will also see the reduced data in the Keyword Planner Tool. It isn’t clear what the minimum ad spend is for advertisers to keep the more detailed data in Keyword Planner, advertisers have asked but there has not been an official response yet. Now, this move isn’t much of a surprise... [...]

SEO Brand team says, “When it comes to the Internet, many of us have been duped. Duped into believing that the 40% off for Memorial Day is only truly going to last through the weekend, or that the picture of that girl from the online dating site is actually her (Catfish has struck hesitation into the hearts of online daters everywhere). We?ve seen fact errors (the misreporting during the Boston bombings is a prime example) and we?ve seen a lack of interest in the consumer. We?ve seen Facebook faux pas by restauranteurs and Reddit meltdowns after some seriously bad calls on social judgment. The... [...]

Jacob Maslow says, “You might think that SEO is simple, but it isn’t. SEO is quite a complex process of marketing and promoting your company online. If you make mistakes, then you’ll quickly find that your SEO campaign either isn’t very effective or completely fails. That’s why you need to avoid the pitfalls we’re going to layout for you. Broken Links There are two reasons to link to content on your site. You can use links to send users where you want them to go. They might start off looking at a piece of content about new tech and after a link, they are off to go buy a new piece... [...]