Sarah Quinn says, “SEO. The tormentor of all marketers. Loathe it or hate it, you need it in order to bring organic users to your site. In this article, we take a look at the five steps you can take to build the most SEO friendly landing page you can. 1. Think Keywords When thinking “SEO friendly”, you must also think “Keywords”. After all, how do users search for content on the web? They type keywords into search engines. Before you begin writing content for your landing page, you need to decide what your keywords are going to be. Ask yourself: “What do people... [...]

Jayson DeMers says, “If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO. It seems as though every week, we read about a new algorithm update or a change that Google is testing. That’s why it’s important that you keep up with the latest news in SEO. Otherwise,... [...]

John E Lincoln says, “If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO. It seems as though every week, we read about a new algorithm update or a change that Google is testing. That’s why it’s important that you keep up with the latest news in SEO. Otherwise,... [...]

Larry Kim says, “Conversion rate optimization (CRO) has been around since the beginning of the web. Historically, a lot of the time and attention has been spent on the on-page elements — headlines, copy, calls-to-action, forms, and design — to increase conversions. Although optimizing on-page elements to maximize conversions still can and does have tremendous value, isn’t there a better way forward? Absolutely!”. 10 CRO Truth Bombs That Will Change the Way You Think MOZ/a>  [...]

The HigherVisibility team says, “As an SEO company, one of the most frequent questions we get from our clients is how they should be managing and writing their blog. While there is some variation to what does and does not work for different forms of content, there are certain best practices that can help enhance your blog from both an SEO and user perspective. If you aren’t already, put these tips into practice for a blog that’s as helpful as it is successful. Blog SEO Tips 1. Unique, Quality Content. For a while now, we’ve heard over and over that content is king. However, you can’t... [...]

David Sottimano says, “Let’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer. I’m really pleased with the results of various bits of training I’ve put together for successful juniors over the years, so I think it’s time to share. This is a Junior SEO task list designed to help new starters in the field get the right skills by doing hands-on... [...]

Mime Murray says, “The tech-savvy president of a company recently told me he’s confused because he heard keywords don’t matter anymore with SEO. It’s not the first time I’ve come across that view about keyword phrases. Three major changes in recent years may be feeding the misguided notion that it’s foolish to focus on keywords. In a sense, Google is the culprit. – Google’s Panda algorithm update in 2011 placed a stronger emphasis on high-quality content. – Google also introduced “Not Provided,” its pathetic move to conceal organic keywords to protect searchers’... [...]

Craig Bradford says, “Strategy is hard enough if you understand it. It’s even harder if you don’t. If you understand it, you realize it’s made up of many moving parts. If you don’t, the best you’ll come up with is some version of operational efficiency: building more links, writing more blog posts, making more video. Those activities aren’t strategies — and if you fail to differentiate your plan, you’ll find yourself forever chasing those who started before you, or falling behind better-funded competitors. I enjoy strategy, both on the academic and theoretical... [...]

Erica McGillivray says, “All the puzzle pieces have come together, and MozCon 2016 is ready to rock! Over the past week, I’ve had the pleasure of peeking at our speakers’ outlines, and I cannot wait. Whether you’re looking to for the latest SEO information, ready to tackle mobile’s biggest issues, wanting to push your content to 10x, or generally wanting to absorb everything online marketing, it’s going to be so good. If you’re reading this post and remembering you haven’t bought your ticket yet, I’ll pause”. ​The Finalized MozCon 2016... [...]

MOZ team says, “What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today’s Whiteboard Friday, you’ll be better equipped to decide whether your site should opt for an SEO focus, a conversion focus, or a strategic balance of both”. Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? MOZ  [...]