Shareef Defrawi says, “Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with. So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk. After years in business as Zizinya Web Solutions, we decided it was time to take the plunge. Over the years, we’d evolved from a local SEO... [...]

David Mihm says, “To all Moz Local fans in the UK, I’m excited to announce that your wait is over. As the sun rises “across the pond” this morning, Moz Local is officially live in the United Kingdom! A bit of background As many of you know, we released the US version of Moz Local in March 2014. After 12 months of terrific growth in the US, and a boatload of technical improvements and feature releases–especially for Enterprise customers–we released the Check Listing feature for a limited set of partner search engines and directories in the UK in April of this... [...]

Trevor Klein says, “Content marketers hear regularly about how quality is far more important than quantity. You can publish a thousand blog posts in a year, but if only three of them are truly noteworthy, valuable, and share-worthy content—what Rand would call 10x content—then you’ve wasted quite a bit of time. Here at Moz, we’ve published blog posts on a daily cadence since before almost any of us can remember. If you didn’t already know, Moz began as SEOmoz in 2004, and was little more than a blog where Rand fostered one of the earliest SEO communities. He offered... [...]

Mark Isham says, “Any SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates. And just like there are great tools to help you find your search rank, research keywords, and track links, there are also excellent tools to help you improve your site performance. In this post, we will dive into one of the best free tools you can use to measure and improve your site performance: WebPageTest. Do you know these questions? There are several key questions an SEO professional should answer when it comes to improving... [...]

Kurt Heinemann says, “When is the last time you thought about your e-commerce site’s search solution? If you’re like most digital retailers, you probably haven’t given it much thought in years. Site search is the workhorse of online shopping, yet it is rarely considered a critical part of an e-commerce strategy. That’s a huge mistake. Site search is the single strongest indicator of online buying intent. When customers use site search, they’re likely looking to buy. If your site search isn’t running optimally, you’re missing sales opportunities“. Five... [...]

MOZ team says, “When should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In today’s Whiteboard Friday, Rand covers these tools and their appropriate use in four situations that SEOs commonly find themselves facing“. Controlling Search Engine Crawlers for Better Indexation and Rankings MOZ Blog  [...]

Jamie Press says, “Many of us have known for a while that Google Autocomplete can be a useful tool for identifying keyword opportunities. But did you know it is also an extremely powerful tool for content ideation? And by pushing the envelope a little further, you can turn an Autocomplete topic from a good content idea into a link-building, traffic-generating powerhouse for your website. Here’s how I did it for one of my clients. They are in the diesel power generator industry in the Australian market, but you can use this same process for businesses in literally any industry and market... [...]

Barry Feldman says, “You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules. If you love social media the way I do, you try to keep your finger on the pulse of what’s working in a variety of ways. You dig into the research. You experiment. And you gather the advice of the experts who call this stuff their profession. A combination of all of the above will... [...]

Eric Enge says,Today’s post focuses on a vision for your online presence. This vision outlines what it takes to be the best, both from an overall reputation and visibility standpoint, as well as an SEO point of view. The reason these are tied together is simple: Your overall online reputation and visibility is a huge factor in your SEO. Period. Let’s start by talking about why. Core ranking signals For purposes of this post, let’s define three cornerstone ranking signals that most everyone agrees on: Links Links remain a huge factor in overall ranking. Both Cyrus Shepard and Marcus... [...]

Brad Shorr says, “If SEO had existed in Shakespeare’s day, the playwright might have written, “The fault, dear colleague, is not in our stars, but in our website’s poor optimization.” A poorly optimized website cannot serve its purpose. Many factors go into on-site optimization, but three items stand out as being not only crucial but also frequently shortchanged or completely overlooked. Let’s examine each and discuss how you can give them their due and dramatically boost your SEO performance. 1. Keyword Pitfalls Keywords should be made of sterner stuff. Keyword... [...]