Erik Devaney says, “So, you’ve read dozens — if not hundreds — of SEO articles on the web. You’ve digested countless tips and tricks for improving your website’s SEO. You’ve even (over)paid that self-proclaimed “expert” to help you develop an SEO strategy that aligns with your business’ goals. But after all of the reading and learning and strategizing, it dawns on you: You haven’t actuallydone anything yet. Especially when it comes to on-page SEO, there’s no excuse for dragging your feet. After all,you get to establish what... [...]

Tom Anthony says, “In the Distilled R&D department we have been ramping up the amount of automated monitoring and analysis we do, with an internal system monitoring our client’s sites both directly and via various data sources to ensure they remain healthy and we are alerted to any problems that may arise. Recently we started work to add in functionality for including the rel-alternate-hreflang annotations in this system. In this blog post I’m going to share an open-source Python library we’ve just started work on for the purpose, which makes it easy to read the hreflang... [...]

MOZ team says, “User experience and the quality of your content have an incredibly broad impact on your SEO efforts. In this episode of Whiteboard Friday, Stone Temple’s Eric Enge shows you how paying attention to your users can benefit your position in the SERPs“. UX, Content Quality, and SEO MOZ Blog  [...]

MOZ team says, “Like many other areas of marketing, SEO incorporates elements of science. It becomes problematic for everyone, though, when theories that haven’t been the subject of real scientific rigor are passed off as proven facts. In today’s Whiteboard Friday, Stone Temple Consulting’s Mark Traphagen is here to teach us a thing or two about the scientific method and how it can be applied to our day-to-day work“. Becoming Better SEO Scientists MOZ Blog  [...]

Erik Devaney says, “We all know that optimizing your website — both for searchers and search engines — can do wonders for your organic traffic and lead generation efforts. The tricky part, of course, is figuring out how to actually optimize your website’s pages. After all, reading about SEO best practices in blog posts and ebooks will only help you up to a certain point. Inevitably, you’ll have to take the plunge: You’ll have to develop and implement your SEO strategy, and keep tabs on how your optimized pages are performing. And that’s exactly where... [...]

Alan Coleman says, “The trick most content marketers are missing Creating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer’s best friend for this challenge. For reach, relevance and amplification potential, Facebook is unrivaled. Reach: 1 in 6 mobile minutes on planet earth is somebody reading something on Facebook. Relevance: Facebook is a lean mean interest and demo targeting machine. There is no online or offline... [...]

Cyrus Shepard says, “The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers. HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS“. The Meta Referrer Tag: An Advancement for SEO and the Internet MOZ Blog  [...]

Trenton Greener says, “”The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before.” While this quote has been credited to everyone from Francis Phillip Wernig, under the pseudonym Alan Ashley-Pitt, to Einstein himself, the powerful message does not lose its substance no matter whom you choose to credit. There is a very important yet often overlooked effect of not heeding this warning. One which can be applied to all aspects of life. From love and happiness, to business and... [...]

Rainmaker team says, “What does it take to rank in Google now? And how should SEO fit into your plans of attraction, retention, and conversion? In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal: How social and SEO go together, and how listening will help your SEO What SEO means to your overall content strategy Why getting rankings means making real friends Why traffic is just the beginning of your digital business strategy”. How to Use SEO to Attract and Retain Customers ‘Copyblogger’ Blog  [...]

MOZ team says, “A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get next to no search volume. It can make SEO seem like a lost cause. In today’s Whiteboard Friday, Rand explains why that’s not the case, and talks about the one extra step that’ll help those organizations create the demand they want“. Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume MOZ Blog  [...]