Erik Devaney says, “SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. And as a result, many of the “proven” tactics people have used in the past (keyword stuffing, link schemes) are now stuff of legend. Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based... [...]

David Mihm says, “Hopefully most of you already saw the announcement of our one-day conference coming in February: LocalUp Advanced. If not, here are the details: LocalUp Advanced Presented by Local U and Moz Saturday, February 7, 2015 The MozPlex, Seattle, WA $699 for Local U and Moz subscribers $999 general admission Tickets available here With so many great conferences on the calendar for the first part of 2015, I’m sure many of you are deciding which ones are going to be most worth your time and budget to attend”. Why You Should Attend LocalUp: 5 Reasons to Help You Make... [...]

Ben Brausen says, “10 Marketing Predictions for 2015 [INFOGRAPHIC] – There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Find out. Social Media Today Survey: The 10 Biggest Challenges Facing Social Media Marketers – Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study. AllTwitter Google: Stop Using... [...]

If you want people to find your site, the search engines can be your friend; that is, if you give them what they are looking for. SEO Holy Grail shows you how to do just that without any “black hat” methods. Everything you do is completely legitimate. Often you hear that you need a lot of good backlinks to be ranked high. But Leon Tran has been refining his SEO and has found that you don’t necessarily have to build a large set of backlinks to rank well. (Of course, good backlinks shouldn’t be looked down on. After trying this approach, Tran says he easily generated over... [...]

Jeff Rajeck says, “Econsultancy held its regular Digital Cream Singapore earlier this month and it was packed with digital marketing specialists from South-East Asia. Around 100 delegates, mostly from brands and other buy-side firms, got together to discuss the future of digital marketing. I was fortunate enough to be the moderator of the table concerned with my main area of interest – SEO, PPC, and social advertising. We covered topics ranging from how SEO and PPC should be integrated to what new and cool stuff people were doing with paid media on social platforms”. SEO vs. PPC: Three... [...]

Lindsay Kolowich says, “Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two. To make sure you’re all caught up with the latest and greatest in SEO, check outthe infographic below created by Neil Patel of Quick Sprout. It’ll walk you through the major changes SEO has undergone in the context of mindset, keywords,... [...]

Travis Bliffen says, “Many of the tasks involved in setting up, managing and running an SEO campaign can be quite time consuming. Thankfully, there are several tools that can be used to improve efficiency and automate some of the more tedious tasks that SEO professionals are required to do in order to stay atop the search engine result pages”. 10 SEO Tools to be Thankful For Website Magazine  [...]

Anthony Coraggio says, “I’m receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as ‘paid promotions’). There’s a lot of reason for increased interest—as content production has ramped up in digital marketing, it has become harder and harder to stand out from the crowd and reach the audience you want. Facebook shutting down companies’ free lunch social distribution has only further pressed the issue—and sometimes you’ve simply maxed out on other paid... [...]

Pete Prestipino says, “It is easy to forget the degree to which design-related choices made for a website can impact everything else – from user experience and conversion, and apparently to search engine optimization initiatives as well. Website owners and ‘Net professionals that have content placed in tabbed areas or through “click-to-expand” javascript features (a design/UX approach which is less intrusive overall) are struggling to get that content into the search index at Google. In a recent Webmaster Hangouts video with Google’s John Mueller, the reason... [...]

MOZ team says, “Rand has talked many times about what he calls “serendipitous marketing,” where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content marketing, public relations, and other top-of-funnel efforts is how to prove their value. In today’s Whiteboard Friday, Rand offers up three ways you can attempt those measurements, along with a bit of perspective you can bring to your clients and higher-ups”. How Can the Value of Top-of-Funnel Channels be Measured MOZ Blog  [...]