Ellie Wilkinson says, “For SEOs, the battle to rank highest in the search results often comes down to survival of the fittest. But if you know how to size up your competition, you can gain the upper hand and become king of the jungle! Come on a SERP-fari in this Next Level video and try these three ways to use the Moz tools to out-hunt all the other lions“. Conquer Your Competition with these Three Moz Tools – Next Level MOZ Blog  [...]

Michael Hewitt says, “Since Google announced that it is considering HTTPS protocols as a ranking signal, SEOs have speculated on the real impact of having a secure connection to your page. Our analysis shows that HTTPS could be making a significant impact. Google officially announced that a HTTPS protocol is regarded as a positive signal to its algorithms in August 2014. A move, the search engine claims, that is designed to protect the safety, security and privacy of its users. Google stated that, as a ranking factor, HTTPS would have significantly less weighting than other known ranking factors,... [...]

Cyrus Shepard says, “Topic n. A subject or theme of a webpage, section, or site. Several SEOs have recently written about topic modeling and advanced on-page optimization. A few of note: Rand Fishkin’s What SEOs Need to Know About Topic Modeling & Semantic Connectivity Bill Sebald’s How To Work Relationships and Concepts Into Your Copy My own More than Keywords: 7 Advanced Concepts of On-page SEO The concepts themselves are dizzying: LDA, co-occurrence, and entity salience, to name only a few. The question is“How can I easily incorporate these techniques into my... [...]

Wall says, “Google owns search, but are they a one trick pony? A couple weeks ago Ben Thompson published an interesting article suggestingGoogle may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online search ads. According to Forrester, in a couple years digital ad spend will overtake TV ad spend. In spite of the rise of sponsored content, native isn’t even broken out as a category”. Peak Google? Not Even Close SEO Book Blog  [...]

Samuel Scott says, “Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.) Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to discuss this niche because... [...]

Rand Fishkin says, “We’re seeing more and more companies investing in content marketing, and that’s a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today’s Whiteboard Friday, Rand covers examples of goals for targeting different kinds of people, from those who merely stumbled upon your site to those who are strongly considering becoming customers“. Be Intentional about Your Content & SEO Goals or Face Certain Failure MOZ Blog  [...]

Charlene Inoncillo says, “We recently began offering free presentations at the Mozplex that we call MozTalks. For those who couldn’t attend the last one, where Rand and Geraldine (the Everywhereist) talked about creating successful blogs, we’ve now got videos online. We hope you enjoy, and that you’re able to make the next MozTalk!“. Videos from MozTalk: Blogger Edition MOZ Blog  [...]

Ronn Torossian says, “I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend. With the social and mobile web and its fast evolution and adoption rates worldwide, digital marketing is indeed under transformation and the earlier we see and embrace emerging trends, the better off brands will be in seizing the moment and gaining a potential competitive edge. With this preamble in mind, here are the five trends I foresee for 2015 in... [...]

Glenn Gabe says, “Penguin 3.0 was one of the most anticipated algorithm updates in recent years when it rolled out on October 17, 2014. Penguin hadn’t run for over a year at that point, and there were many webmasters sitting in Penguin limbo waiting for recovery. They had cleaned up their link profiles, disavowed what they could, and were simply waiting for the next update or refresh. Unfortunately, Google was wrestling with the algo internally and over twelve months passed without an update. So when Pierre Far finally announced Penguin 3.0 a few days later on October 21, a few things... [...]

Christopher Ratcliff says, “Or… how to attract the attention of global search audiences in territories that aren’t your own? So you’ve successfully adopted a brilliant tactical SEO strategy, your business is achieving high organic rankings for all your most desired search terms, traffic is flooding in and life is good. You’ve also triumphed with your local SEO and now your business is regularly providing search results that are relevant to searchers based on their current location and creating huge amounts of footfall through your high street doors. Heck you’ve even smashed through... [...]