Martin Laetsch says, “The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic results. Such constant evolution makes it challenging for marketers to keep their search engine marketing practices up-to-the-minute, but the payback is worth the effort. Companies implementing SEO best practices see significant gains in new customers, thought leadership perception, and customer satisfaction. Those taking shortcuts pay a steep price in lessened search... [...]

Dan Shewan says, “In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them. Not exactly an inconsequential update”. How Google Hummingbird Changed the Future of Search Business2Community.com  [...]

Omkar Mishra says, “Search Engine Optimization has come a long way. The days of keyword stuffing & black hat tactics have been overtaken by the numerous updates Google gives to its algorithm. It is said, Google makes around 500 adjustments to its search engine algorithm every year. If you would want to take a look at some of the major changes which Google has done for their different updates, you can refer to this Moz Timeline of history. Google has made it a point to elevate quality content over scrappy content to ensure the readers get best of what they want to know about. But how... [...]

Rand Fishkin says, “Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today’s Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO“. 8 Ways to Use Email Alerts to Boost SEO – Whiteboard Friday MOZ Blog  [...]

Martin Laetsch says, “The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic results. Such constant evolution makes it challenging for marketers to keep their search engine marketing practices up-to-the-minute, but the payback is worth the effort. Companies implementing SEO best practices see significant gains in new customers, thought leadership perception, and customer satisfaction. Those taking shortcuts pay a steep price in lessened search... [...]

Cyrus Shepard says, “Google gives, and Google takes away. Even so, it came as a surprise when John Mueller announced Google will soon drop authorship photos from most search results. This one hits particularly hard, as I’m known as the guy who optimized his Google author photo. Along with many other SEOs, I constantly advise webmasters to connect their content writers with Google authorship. Up until now, would-be authors clamored to verify authorship, both for the potential of increased click-through rates, and also for greater brand visibility by introducing real people into search... [...]

Josh dickey says, “YouTube CEO Susan Wojcicki announced a series of new features for both fans and creators at Vidcon on Thursday, including a massive crowd-sourced translation effort, a virtual tip-jar that supports contributions up to $500, direct connections between videos and crowdfunding sites and a mobile app from which YouTubers can manage and monitor their videos. Other new goodies for YouTube creators: An option for up to 60 frames per second (which will make video-game vloggers very happy), a free music and sound-effects library and a system for tagging contributors. Speaking before... [...]

Gianluca Fiorelli says, “The Moz Community is one of the biggest SEO communities online. Analyzing the Moz Q&A, then, can help us understand what SEOs are really talking and worried about. Here’s the result of analyzing more than 11,000 questions“. Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study MOZ Blog  [...]

Travis Bliffen says, “Organic SEO and local SEO are both loaded with service offers from very well-known companies. Unfortunately, the success many of these businesses have had in other related fields does not translate into successful SEO services. Here are some of the services from well-known companies that you shouldn’t waste your time or money on. GODADDY For $2.99 per month, you can sign up for GoDaddy SEO services. They will submit your website to search engines and create a site map, plus give you some keywords. Unless you have the only gas station in the middle of Montana,... [...]

Carson Ward says, “People don’t share content that isn’t credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide”. Is Your Content Credible Enough to Share? MOZ Blog  [...]