Maria Hayhow says, “Verner Panton, a design revolutionary once said, “You sit more comfortably on colours you like.” A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences. So what does this statement say about design and more importantly how can YOU apply this to your online marketing strategies?“. What Can Mid-Century Design Teach You About User Experience? MOZ Blog  [...]

Chow says, “How do you feel about search updates? From both the past and present Google updates, the basics for building a website that thrives hasn’t changed much. Read on… I’ve studied what the first Panda update did, as well as the subsequent Penguin updates. Nothing much has changed in terms of what truly makes for a sustainable website. If you’re still confused on what to do next or how to optimize your content pages, then this post is for you. It’s not going to cover every aspect of the search updates, but it’ll give you a clear picture of what you should focus your attention... [...]

The latest article on ‘Website Magazine’ is titled “The Death of the Static Image”. Russ Somers says, “Imagine clicking through search results only to find a visual wasteland of a site. No hero photo, no product images, no alternate views. You’d feel abandoned. Plain text and links aren’t enough to sustain online life as we know it today. Not long ago, most websites looked like that visual wasteland. Technology evolved and visitor expectations increased, so we marketers upped our game to match. Now we face another challenge. Will we rise to it? If we don’t, we’ll leave our... [...]

Karri Stover says, “Building your own website? So am I. Here is a no-frills list of important SEO elements that will help maximize your web presence and increase rankings. Hopefully I’ll get around to completing this checklist for my own site. Some of these points are more effective than others, but it all makes a difference. 1. Use a Keyword-Based URL Scheme Opting for keyword-based URLs rather than number-based permalinks will help search engines to index and rank your content, which can potentially improve your SERP (search engine results page) rankings. 2. Optimize Image Alt Keywords It’s... [...]

The latest article on ‘Website Magazine’ is titled “Panda 4.0: Good News for True Performance Marketers”. Sylvia Nankivell says, “When we hear Google has released another algorithm update, site owners, and in particular affiliate site owners, tend to feel a sense of anxiety, and sometimes even a little panicked. The introduction of Penguin and Panda updates have seen many affiliate sites taking hits to their traffic over the past few years, and have even led some to be pushed out of the affiliate business altogether. Certainly, the rules are a lot harder than they used to be. So,... [...]

The latest MOZ blog post is titled “Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google”. Cyrus Shepard says, “Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let’s explore why this isn’t true”. Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google MOZ Blog  [...]

The latest article on ‘Website Magazine’ is titled “Mobile SEO Best Practices in 2014”. Travis Biffen says, “Anyone working in the online community should be well aware of the growing bias toward browsing and buying from mobile devices. If you as marketers, Web professionals or business owners fail to adapt to the changing consumer, your company may be in trouble, especially if you are relying on search traffic. Currently the search volume is still higher on desktops but Google has said they believe that the number of mobile searches will exceed the number of desktop searches by... [...]

This is a reminder for the Website Magazine webinar scheduled on June 18. Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”. The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout experiences and quote-to-shipment accuracy right within their ecommerce platform. There’s no real secret to it – it’s made possible by three key hacks that merchants of all sizes can adopt to raise the bar on their customer experience. Join... [...]

The latest article on ‘Business 2 Community’ is titled “How Video Marketing Creates Immediate SEO Results”. Shawn Forno says, “You can trace video marketing as an SEO tool back to May 16th, 2007 – the day Google introduced “Universal Search.” Today, we take blended search results – video, text, PDF, blogs, and images – for granted, but just a few years ago people used to have to dig for video online. I know, it sounds barbaric. But what’s more shocking is that here we are, seven years after blended results changed the way people search, and most marketers... [...]

The latest MOZ blog post is titled “IPv6, C-Blocks, and How They Affect SEO”. Tom Anthony says, “You have probably heard about IPv6, but you might remain a bit confused about the details of what it is, how it works, and what it means for the future of the Internet. This post gives a quick introduction to IPv6, and discusses possible SEO implications that could follow from IPv6 being rolled out (touching specifically on the concept of C-Blocks)“. IPv6, C-Blocks, and How They Affect SEO MOZ Blog  [...]