The latest article on  ‘Marketing Land’ is titled “Facebook Debuts Real-Time “Trending” Topics On The Web”. Ginny Marvin says, “Just ahead of the Super Bowl, the Oscars and the Winter Olympics, Facebook has launched aredesigned Trending section on the web. The update is an effort to make Facebook the place to know what’s going on in the real-time zeitgeist. And, the comparison to Twitter’s Trending Topics is obvious. Trending is “designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook,”... [...]

The latest article on ‘Business 2 Community’ is titled “14 Social Media Marketing Trends for 2014”. Christopher Rinaldi says, “What will social media have in store for businesses in 2014? According to Social MediaExaminer’s “2013 Social Media Marketing Industry Report,” 86% of marketers indicate that social media is important for their business. Companies seeking to reach new and existing consumers will need to stay ahead of the current social media trends. Let’s predict what social media techniques, tactics and tools will be utilized by marketers in 2014. 1. Content... [...]

The latest article on  ‘Marketing Land’ is titled “Social Media Metrics – Perfection Of Means & Confusion Of Goals”. JimYu says, “We’ve come a long way in a very short time. The exponential growth of social media has made it an integral part of the marketer’s toolkit. Social media takes up more than one quarter of all time spent online, and is arguably the quickest, fastest way to reach millions of customers instantly“. Social Media Metrics – Perfection Of Means & Confusion Of Goals Marketing Land  [...]

The latest article on ‘MarketingProfs’ is titled “Why Marketers Need to Care About Social Search”. Verónica Maria Jarski says, “Is your company embracing social search? Here’s a look at what it is and why you should take advantage of social search. “Social search engines use data from social networks and online relationships, including rating, shares, and likes, to determine the display order of search query results,” states Prestige Marketing in the following infographic. The result of going social is huge: • Consumer search click-through rates increase 94% when... [...]

The latest article on  ‘Marketing Land’ is titled “LinkedIn Paid Ads: A Beginner’s Guide”. Benjamin Spiegel says, “There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run a campaign on LinkedIn? If not, you are hardly alone. LinkedIn’s self-service ad platform often gets overlooked... [...]

The latest article on  ‘Marketing Land’ is titled “5 Tips To Leverage Twitter’s New Nearby Feature”. Wesley Young says, “In recent weeks, Twitter has made headlines with the quiet launch of its experimental Nearbytimeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select number of users who have opted-in to allow their location information to be shared on Twitter. Nearby appears as its own tab alongside the Home... [...]

The latest post on ‘Mashable’ is titled “Facebook Acquires Branch to Build Out ‘Conversations’ Team”. Seth Fiegerman says, “Facebook has acquired Branch, a New York startup behind multiple social discussion tools. The deal was announced by Branch’s cofounder in a Facebook post and one report pegs the acquisition at $15 million.“We will be forming Facebook’s Conversations group, based in New York City, with the goal of helping people connect with others around their interests,” Branch cofounder Josh Miller wrote in the post. “Their... [...]

The latest post on ‘Mashable’ is titled “Twitter’s Redesigned Homepage Keeps Mobile in Mind”. Kurt Wagner says, “Twitter is rolling out a new homepage for the platform’s desktop users.The new layout and design is meant to resemble the company’s mobile versions, complete with each user’s cover photo aligned behind his profile image to add a more visual element to the homepage. This already existed when users visited their profile pages, but the profile image existed alone on the homepage without a cover photo before Monday’s update“. Twitter’s... [...]

The latest article on  ‘Marketing Land’ is titled “5 Social Media Trends To Kill In 2014”. Courtney Seiter says, “The beauty of a brand new year is the fresh start it provides — the idea that you can shake off all the past mistakes, assumptions and misunderstandings and start with a clean slate. It’s also a great time to get rid of a bad habit, like smoking or swearing. We could stand a little of that out-with-the-old feeling in social media marketing. With an eye to the past year’s news and themes, here are 5 social media trends that (with any luck) will... [...]

The latest article on HubSpot blog is titled “Social Media Shafted in This Year’s Holiday Spending?”. Eric Phillips says, “For a few years now, social media has been the darling of ecommerce. Experts for inbound marketing suggest a well-rounded marketing plan that doesn’t include social is bound to fail. Reports regularly share how Pinterest and Facebook convert visitors to customers, or how Twitter builds a brand audience. So, what does it mean when the latest reports say social had no bearing on holiday sales? Biggest Ecommerce Year Yet This year’s Cyber Monday was the... [...]