The latest article on ‘Business 2 Community’ is titled “11 Vital Points Of A Social Media Marketing Plan”. Emma-Julie Fox says, “Have you got a social media marketing plan? Would you like to learn how to create one? There is no question that social media is an effective and powerful tool for business and product marketing. Everyone can now be found on Facebook or Twitter or both; and even those who proudly say they use neither can be influenced by friends and acquaintances who are active on social media. Either way, anyone living in a modern community can truly be... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “3 Scientific Studies With Real Insight Into Social Media″. Baer says, “You may remember January 7. You may remember January 7 forever, actually. It was the first icy finger of the infamous Polar Vortex, spawning thousands of social posts in the “you think YOU’RE cold, you should see it here!” vein. But the organization that had perhaps the greatest social success on chilly January 7 may surprise you: Univision– the broadcast and digital information provider focused on American Latinos. One of the company’s... [...]

The latest article on ‘MarketingProfs’ is titled “How B2B IT Buyers Use Social Networks”. Ayaz Nanji says, “The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect. Moreover, B2B buyers say content discovered on social networks will likely have more influence on their purchasing decisions than directly accessed editorial or vendor content in the future. Today, editorial content has the biggest influence in making IT investment decisions (35% of buyers give it the most weight),... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “3 Scientific Studies With Real Insight Into Social Media″. Baer says, “It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. It turns out social media may be even more influential than... [...]

The latest article on ‘Business 2 Community’ is titled “5 Social Media Marketing Predictions for 2014”. Kevin Bobowski says, “With each New Year comes a new wave of red-hot social media strategies for marketers to implement. 2014 is no exception, as it’s poised to be a year of big ideas and even bigger campaigns. The above infographic from OfferPop features 5 predictions for social media marketing in 2014 complied by their team after reviewing data and upcoming campaigns from the best-of-the-best brands on social media. Video and e-commerce will be centerpieces for social... [...]

The latest article on  ‘Marketing Land’ is titled “Don’t Give Up On Past Customers, Re-Engage Them With These Tips”. Joanna Lord says, “Let’s face the facts: customer lifecycle marketing is hard. Traditionally, the acquisition stage of the customer funnel kept marketers busy, but it appears the tides are turning — the majority of marketers interviewed in a recent 2014 State of Marketing survey said retention and re-engagement are now a key focus“. Don’t Give Up On Past Customers, Re-Engage Them With These Tips Marketing Land  [...]

The latest article on  ‘Marketing Land’ is titled “Digital Audit: What To Keep, What To Discard & What To Change For 2014”. Andy Lombard says, “It’s never been easy to keep up with business and marketing trends. Conflicting information abounds online, and new digital tools arrive so frequently that many marketers find themselves operating in a tangled web of programs and strategies. Not all of these tools deliver — but knowing what to leave behind in 2013 and what to create or continue in 2014 can be daunting. Let’s face it, you can find a self-professed... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros″. Baer says, “Several esteemed former guests from the show join the Social Pros Podcast this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward. Read on for some of the highlights and tweetable moments, or listen to the full podcast”. 3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros Jay Baer’s ‘Convince... [...]

The latest article on  ‘Marketing Land’ is titled “Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]”. Ginny Marvin says, “Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013. Most of that growth was... [...]

The latest MOZ blog post is titled “Announcing the Brand New Beginner’s Guide to Social Media”. Trevor Klein says, “I’m both honored and excited to announce the release of a second beginner’s guide from Moz: The Beginner’s Guide to Social Media. The prevalence and importance of social media to web marketing can’t be overstated. To quote a few statistics from the guide itself, 72% of online adults use social networking sites, and YouTube now reaches more U.S. adults aged 18-34 than any cable network. With that kind of traffic“. Announcing the Brand... [...]