The latest post on ‘ReadWrite’ is titled “Google+ Is Getting Harder And Harder To Avoid”. Selena Larson says, “We all saw this coming. On Thursday, Google introduced deeper Google+ integration into its email service to allow any Google+ user to send each other Gmail. It’s the search giant’s latest push to make Google+ the glue that holds together all Google services. This writing has been on the wall for a while now. Last year, Google began requiring Google+ accounts for all YouTube users who wanted to comment on videos. And Gmail inboxes are starting to fill up with constant... [...]

The latest ‘Econsultancy’ blog post is titled “Publishers need to adopt the native ad strategies of social media”. Guy Cookson says, “Adjusted for inflation, the US newspaper industry is now generating roughly the same level of print ad revenue as it was in the 1950s. The main difference is that back then they were on an upwards trajectory which lasted until the year 2000, when US newspapers’ ad revenue reached $60bn. Since then, the mass adoption of the internet has seen digital advertising increasingly eat into print ad revenue. You’d be forgiven for thinking... [...]

The latest post on ‘ReadWrite’ is titled “Meet Airlock, Facebook’s A/B Testing Platform That Helps Build The Perfect App”. Selena Larson says, “Facebook’s mobile apps are built for specific operating systems. No longer solely dependent on the Web, Facebook has finer control over mobile app development specific to your iPhone or Android. But by switching to native development two years ago, the company could no longer run A/B tests. So developers built Airlock. Facebook just released new details about Airlock, the testing framework that allows its developers to compare data... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Surprising Places Marketers Plan to Increase Budgets in 2014″. Baer says, “Marketers are evidently enthusiastic heading into 2014….about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert). Called 2014 State of Marketing, insights from over 2,500 global marketers, the report is full of data about marketers’ outlook and plans for the coming year. Several interesting”. The Surprising Places Marketers Plan to Increase Budgets... [...]

The latest article on HubSpot blog is titled “20 LinkedIn Groups Every Marketer Should Join”. Brittany Leaning says, “Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis — from setting up workflows, to analyzing blog metrics, to creating premier content. What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known... [...]

The latest article on ‘MarketingProfs’ is titled “Five Big Social Media Trends for 2014”. Aaron Everson says, “2013 was a big year for social media as more organizations than ever turned to platforms such as Facebook, Twitter, Instagram, and Pinterest to learn from and engage with their customers. As we enter 2014, it’s important not only to look back at the past year to determine what worked and what didn’t in social but also to think about the year ahead: What major trends will persist, which new ones will arise, and how can social marketers make the most of the changing... [...]

The latest ‘Econsultancy’ blog post is titled “42% of online adults in the USA use two or more social networks”. Christopher Ratcliff says, “Facebook is still the dominant social site in the USA, but even more adults are now signing up to multiple platforms.  These findings come from Pew Internet’s latest research, based on a sample of 1,800 adults. Currently 73% of online adults now use social networking sites, and with our friendship groups, colleagues and professional connections scattered across even more social networks than ever before, it has become a... [...]

The latest article on ‘Business 2 Community’ is titled “4 Ways Personal Social Media Profiles Boost Your Brand’s Presence”. Sam Lowe says, “Standing out on social media with your brand today is difficult. That’s true regardless if you’ve had an ongoing social media presence for years or if you’ve just created your brand’s first Twitter profile. Established brands on social media struggle to stay relevant and newcomers to social media have to cut through a huge amount of noise to get noticed. It goes without saying that every brand should have a primary company presence... [...]

The latest post on ‘ReadWrite’ is titled “Are There Too Many Social Networks?”. Selena Larson says, “New social networks are cropping up all over the Internet, spawning like rabbits keeping warm during a polar vortex. Jelly, the highly-anticipated app cofounded by Twitter’s Biz Stone, was finally revealed on Tuesday. Turns out, it’s just another social application that its founders claim is “a new way to search.” With Jelly, users connect with the friends and followers they’re already connected to on existing social networks and then upload a photo just to ask: “What is this?” Jelly... [...]

The latest article on ‘MarketingProfs’ is titled “Social Network Data: Growth Trends, Engagement Levels, and Demographic Profiles”. Ayaz Nanji says, “Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and American Life Project. Pew found that 73% of online adults now use a social network of some kind, and 42% use multiple social networks. Among those who use only one major social network, 84% say Facebook is the platform they frequent, 8% use only LinkedIn,... [...]