Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice″. Baer says, “David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Read on for some of the highlights”. Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice Jay Baer’s... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Is Twitter Crossing the Line Between Useful and Creepy″. Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new Nearby feature that will give users the option of seeing tweets from other users in the vicinity. Is This a Feature or a Freak-Out? Note that users can opt-out of this feature (which is still in the testing phase), the same way that”. Is Twitter Crossing the Line Between Useful and Creepy Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “Why Social Media Marketers Need To Follow The Weather”. Steve Olenski says, “Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science. I say this having just experienced this inexactness, if you will. A few weeks ago, a mere dusting was predicted for my neck of the woods, Philly, and we ended up getting a near blizzard. So, with that in mind and with the warning... [...]

The latest article on ‘MarketingProfs’ is titled “How to Add Social Selling to Your Marketing Mix”. Ran Gishri says, “For years, sales professionals were considered a primary source of product information, providing recommendations and expertise that customers relied on to make purchase decisions. The advent of social media has changed that dramatically. Between online reviews, blogs, social media, online demos, and other sources, many buyers have already made up their mind before they even speak to a salesperson. In fact, research firm Forrester found that buyers today might be up to... [...]

The latest article on ‘Business 2 Community’ is titled “The 7 Rules of Social: What Every Media Company Should Know”. Radha Subramanyam says, “The media industry has undergone a profound transformation in how we engage our audience. Now, with the mass adoption of Internet-connected devices and social platforms, companies can instantly access millions of people at once, and this unprecedented shift has huge implications for media companies. Social complements the radio request line and listeners are encouraged to respond in real time via posts, texts or tweets. Similarly,... [...]

The latest article on ‘Business 2 Community’ is titled “6 Predictions for Social Media in 2014”. Chris Hoell says, “As we wrap up 2013 and look forward to 2014, it’s time to start thinking about what the next big thing is going to be across the social media world. In looking back at the predictions for 2013, most social media marketers expected to see social media follow in the path similar to the rest of the digital world – more emphasis on mobile devices, a greater understanding of using social to reach a global audience, incorporating social practices across all marketing... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The 3 Social Media Lessons of 2013 – And What’s In Store for 2014″. Baer says, “This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge”. The 3 Social Media Lessons of 2013 – And What’s In Store for 2014 Jay Baer’s ‘Convince... [...]

The latest article on ‘Business 2 Community’ is titled “The End Of Organic Reach = The End Of Facebook?”. Lauren Riley says, “Have you noticed how low your Facebook page’s organic reach is lately? Maybe you’ve tried everything from memes to videos and high-quality content, but nothing will work and you’re this close to tearing your hair out. Calm down! It’s not your fault! Last month, Facebook revealed in a leaked sales deck sent to partners that, unless you pay for ads, your organic reach is only going to get worse“. The End Of Organic Reach = The End Of... [...]

The latest article on ‘Business 2 Community’ is titled “The Future of Social Media: 60 Experts Share Their 2014 Predictions”. Vignesh Subramanyan says, “Social media has been undergoing some major changes this past year. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. As more companies begin to leverage social media for personalized, real-time marketing initiatives, it’s imperative to stay ahead of the curve and identify future trends in this space. We asked experts to share their... [...]

The latest article on ‘Business 2 Community’ is titled “2014′s Online Marketing Megatrends. Tim Ash says, “At the start of 2013, I wrote about the trends that would dominate website conversion optimization discourse and practice for the year. The overarching theme then was context, with digital marketers struggling to create relevance across channels and platforms. While those trends will continue as the laggards attempt to catch up with early adopters, new disruptions—this time in the field of machine learning—present new opportunities and challenges for digital marketers... [...]