Mike Barrette says, “Dan Miller, a professor of material culture at University College London, caused quite a stir at the end of 2013 when he said Facebook was “basically dead and buried” for 16-18-year-olds in the UK. So when we recently facilitated a series of focus groups in the US with 16-30-year-old males on the topic of their social media habits, we were interested to see how they would respond to “Is Facebook still cool?” Almost universally, participants responded with a “No.” But does Facebook need to be cool to be valuable to marketers? And if... [...]

Aaron Taube says, “Yesterday, the polling firm Gallupquestioned whether social media advertising actually works in its annual report on consumer behavior. In a section titled “The Myth Of Social Media,” Gallup reported that 62% of 18,000 Americans surveyed said ads on Facebook and Twitter do not influence the purchases they make. Naturally, the study was not well received by Facebook, a company whose $10 billion-a-year advertising business is entirely contingent on brands believing that its ads DO influence purchase decisions”. Facebook Blasts Gallup For Suggesting Its... [...]

Todd Wasserman says, “A new report upends the conventional wisdom that Facebook‘s algorithm tweaks have left brands out of the News Feed, a phenomenon that Facebook itself has acknowledged. Socialbakers looked at 3 million of the largest brand Pages and found interactions have jumped 30% since January. The researcher also found that media Pages were experiencing an even greater boost”. Facebook Engagement Among Brands Is Actually Up, Report Says Mashable  [...]

Kunle Campbell says, “Many businesses on Facebook are concerned about declining organic reach — i.e., the number of people that content reaches on Facebook. On average, companies’ organic reach on Facebook has fallen by 50 percent. Facebook received such an unprecedented number of questions about this issue that it issued an announcement explaining what is happening. Ogilvy data from March this year showed organic reach for brands on Facebook hovering between 2 and 6 percent. It’s making some businesses question whether Facebook is still a viable marketing channel”. Why Organic Reach... [...]

One of the biggest problems for online marketers is traffic. Without high quality traffic, your business is going nowhere. What makes traffic high-quality? The are interested in a problem you can solve, and they have money to pay for a solution. Without this kind of traffic, no matter how good your sales copy or your Video Sales Letter is, you aren’t going to make profitable sales. Many marketers are stuck with this problem. Buy you can be an exception. Change the quality of the traffic coming to your site, and you will change your level of success. Brand new audience targeting tools that... [...]

Nate Elliott says, “Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en masse. Ivy League researchers have forecast that the service will be all but dead by 2017; President Obama recently claimed that young people “don’t use Facebook anymore”; and when comScore recently reported that fewer college students were using Facebook, media outlets ran stories on the “social platforms college kids now prefer.” But if you take a closer look at... [...]

Kurt Wagner says, “Facebook is trying to figure out which of its 1.3 billion active users like videos, and which don’t bother watching. The social network tweaked its News Feed algorithm on Monday, a common occurrence for the company, in hopes of providing users with “better” videos on the platform. SEE ALSO: Facebook’s News Feed: What Changed and Why The tweak includes a new video ranking system which takes into account whether people are actually watching each video — and for how long — before deciding who else will see that video in their feed. Previously,... [...]

Olivia Perek says, “Years, months or weeks ago you created a Facebook Business Page because someone told you to. They said you’re crazy if you’re not on Facebook, right? Facebook is one of the best things to happen since sliced bread…or something like that. So, you’re on Facebook. Congratulations! How many followers do you have? 74? Eek! (If you could see my face right now, I’m cringing.) But wait! Before you go and get discouraged, let me tell you: Been there, done that. New Breed Marketing started from nothing on Facebook and now we have an average monthly growth of 40%”. 8... [...]

Shannon Johnson says, “If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which means fewer clicks, comments, and shares. And fewer of those interactions mean fewer conversions, leads, and customers. Understandably, this has annoyed the managers of brand Pages big and small all over the world”. Why Aren’t... [...]

Ayaz Nanji says, “Marketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights. The company examined more than 5 billion tweets to find 575,000 active fans in the United States, then analyzed that audience to identify insights that could be of use to marketers looking to reach fans without spending directly on official sponsorships or soccer media. Below, key findings from the report. Overlapping Interests World Cup fans over-index across various interests; that is, they are... [...]