Selena Larson says, “Since you’re not spending enough time on Facebook, you can now save things to read or view later … on Facebook. On Monday, the company announced the Save feature, which allows users to bookmark things like links, photos or videos to view when they actually have time to sit down and enjoy them. It’s Facebook’s answer to Pocket and Evernote—sort of. Unlike these other services, stuff saved on Facebook can only be saved and viewed while using Facebook mobile and Web services”. Facebook Save Lets You Bookmark For Later ReadWrite  [...]

Just suppose every single one of your Facebook Timeline Posts could effortlessly gather leads for you without requiring any external apps. Social Post Suite was just announced and with it, you can build your mailing list from Facebook. We have seen a large number of Facebook tools for the last year or two, and most of them allow you to make an improvement in your Facebook Marketing. However, you really need a tool that generates quality sales leads for you, a tool that could be the best low-cost lead generation tool ever. That is what this new software aims to be. Historically, the price for an... [...]

Allison Howen says, “Facebook is shaking up the e-commerce industry, as the social network juggernaut announced that it is beginning to test a “Buy” call-to-action button on ads and Page posts that appear on its platform. The feature will enable Facebook users to purchase products without leaving the social network. Facebook notes that it has already taken steps to make the payment process safe and secure. “None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or... [...]

Seth Fiegerman says, “Likes and retweets are fine, but the new buzz word at Facebook and Twitter seems to be “buy.” Facebook announced on Thursday that it has begun testing a Buy button that appears on ads and Page posts from a select group of businesses in the U.S. In effect, that means users can now purchase products advertised by these businesses without leaving the social network. Just a few hours later, Twitter announced that it had acquired CardSpring, a payments infrastructure company, to help with its goal of bringing “in-the-moment commerce experiences to our users.” The... [...]

Selena Larson says, “Facebook wants to make it easier for you to buy things. On Thursday, the company announced it’s testing a new way for people to buy stuff through ads and page posts with a new buy button, allowing users to purchase products and services without leaving Facebook. The company said in a blog post that the test is limited to “a few small and medium-sized businesses in the U.S.” It’s not the first time Facebook has tried to tackle payments. It has launched and killed a number of features wanting your money, including both virtualand physical gift shops that let you... [...]

Seth Fiegerman says, “Facebook just introduced a new feature that businesses will like. Facebook announced on Thursday that it is testing a Buy button to help businesses drive sales through the News Feed and on their Facebook Pages. “With this feature, people on desktop or mobile can click the ‘Buy’ call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,” the company said in a statement on its website”. Facebook Begins Testing a Buy Button Mashable  [...]

Business 2 Community is hosting a webinar with Richard Beeson on Wednesday July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating your Facebook content strategy – from branded and product-related content to casual conversations... [...]

Martin Beck says, “Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook said the new feature will be rolled out globally in the coming days and be available to all advertisers by the end of the summer”. Facebook Rolls Out Ads Manager For Mobile Devices Website Magazine  [...]

Jeff Rajeck says, “For marketers, picking a digital ad platform to use and to master is important and is taken with as much care as any major commitment or purchase. Here are some strong arguments why Facebook may be a better platform than LinkedIn for your B2B campaigns. Picking the right digital ad platform for your B2B campaign is one of the most important pre-launch decisions you can make. Sure, you can always change later as your results come in, but it’s worthwhile spending time and effort to learn about the platform so you make an informed decision. In my last post, I provided... [...]

Dr. Ben Atkins has just released his latest training, showing you how to build your list (correctly) on Facebook. In Social Email Blueprint, he reports that he is now building his own lists by using a proprietary method of his own, created through experimentation that cost him thousands. He calls this his “RECV” method and says it allows him to dominate niches he otherwise knows nothing about. Besides this, he shows you how to get your Facebook content to go viral so you get other people to help you build your list (and at no cost.) He shares the “underground” autoresponder... [...]