The latest article on  ‘Marketing Land’ is titled “Facebook Now Selling Premium Video Ads In Select International Markets”. Martin Beck says, “Facebook’s auto-play video ads are going international. The social network announced today that it will start selling “Premium Video Ads” in Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom. But not just to anyone. In keeping with its slow-play plan when it launched the product in the United States in March, Facebook said will offer the ads to a limited group of advertisers. The 15-second ads... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “12 Facebook Success Factors Based on Real Data″. Baer says, “We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. This is not a random sample. Most of these pages we track are based on requests from RivalIQ users, but almost all major brands are represented. What Does “Good” Mean on Facebook? So how do you tell who is being most effective out of all those pages? There are several methods you could imagine.... [...]

The latest post on ‘Mashable’ is titled “Report: Facebook Working on Another Snapchat Competitor, Slingshot”. Todd Wasserman says, “Just weeks after finally putting its would-be Snapchat killer Poke to rest, Facebook may be looking to test the disappearing-message waters again with a Snapchat rival called Slingshot. The Financial Times reports that Facebook has been working for several months on an ephemeral messaging app by that name. The app lets users send short video messages by tapping their screen, according to the report, which cautions that the app may never ultimately... [...]

The latest ‘Econsultancy’ blog post is titled “Does innovation by Chinese social networks give a glimpse of Facebook’s future?”. David Moth says, “Social media users in Western nations tend to be very precious about their favourite networks. Witness the uproar when Facebook introduced the new timeline back in 2011, or the disbelief when Twitter dared to introduce blue lines linking related tweets. We seem to be unwilling to accept that social networks should do anything other than the simple tasks for which they were originally designed, ignoring that fact that... [...]

This is a reminder for Business 2 Community’ webinar on Facebook Lead Generation. Business 2 Community is hosting a webinar with Alex Houg, Dennis Yu and Paul Ryazanov on Wednesday, May 28 at 2.00 pm ET. The topic of the webinar is “Facebook Lead Gen on a Shoestring Budget”. The ‘Business 2 Community’ team says, “This webinar will answer questions like: What are the tactics that successful B2B marketers are using to generate traction on Facebook? What is the value of a social-driven lead and how do you treat these differently than other channels? What’s the right... [...]

If you want to find people in your target audience, Facebook is the place to look. Nearly everyone on the planet seems to be using Facebook. If you are selling anything from Apples to zoological textbooks, someone on Facebook wants to buy them. Social Mobile Press software reaches members of the world’s largest social cummunity with your product information, quickly and inexpensively. Facebook, like the rest of the online universe, has responded to the growing mobile audience. Marketers who want to reach these mobile Facebook uses need to improve their game to explicitly include them in their... [...]

The latest article on Business Insider is titled “Facebook Is Trying To Steal Google’s Retail Advertising Customers”. Aaron Taube says, “Google controls 40% of the U.S. online advertising market, a huge slice of the pie it has earned largely on the back of its search advertising products. Because a search for sneakers can indicate that someone is already looking to buy a pair, many direct-response marketers (the retail brands who want you to make impulse purchases online) feel they have no choice but to spend a significant portion of their advertising budgets with Google. Now,... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook’s iOS Related Content Test Could Be A Boon For Marketers”. Martin Beck says, “Facebook wants check-ins to be more social, which could be good news for marketers. Facebook is testing a new iOS feature that shows users related information after they check into locations or post activity-based status updates. So if someone checks into Yosemite National Park, he might see a list of friends’ Yosemite posts and photos that friends have taken at Half Dome. Or if someone posts that she watched “Caddyshack,”... [...]

The latest article on  ‘Marketing Land’ is titled “World Cup Marketing Reminder: There Are 48.9 Million U.S. Soccer Fans On Facebook”. Martin Beck says, “The World Cup — the most watched sporting event in the known universe — is something of a niche phenomenon in the United States, where another sort of football is king. But Facebook reminded marketers in a blog post today that there are legions of soccer fans in the U.S. on Facebook. In fact, the social network reports that of the 500 million soccer fans with Facebook accounts, 48.9 million are from the U.S.,... [...]

Humor helps. So do contests, coupons and giveaways; events that reward the visitor to your site with financial benefits. People become engaged and tell their friends when they find out about bargains, deals and free stuff. Marketers that use time-limited discount coupons often get tremendous improvement in traffic and sales. Giveaways don’t directly bring in cash, but they can be paired with an upsell, and that can be quite profitable. But there is also a problem for marketers who want to use these proven viral techniques. Today, people are on the go. They need to find deals from their... [...]