Sales trainers say there are some skyscrapers in NYC that are so big that a sales rep could spend their whole career in one building. That may well be true, but online it’s even better. Facebook is so big that you can spend your whole marketing career in Facebook. All the people you need in your business are on Facebook. Nearly every online person in the world is on Facebook. Whatever you are selling, you have a ready audience there. All you need to do to sell a good product is to find an effective way to present that product to the interested Facebook members. That’s what Social Mobile... [...]
Archive for the 'Facebook marketing' Category
The latest VerticalResponse blog post is titled “RIP, Facebook Poke”. Chris Taylor says, “Facebook quietly withdrew its Poke app from the iOS app store Friday, ending the run of an app that was both a Snapchat competitor and the final iteration of a joke that’s as old as Facebook itself. Poke allowed you to send ephemeral messages, photos and videos to your friends that would last up to 10 seconds before vanishing forever. If that sounds familiar, it should — it’s an almost exact clone of Snapchat“. RIP, Facebook Poke VerticalResponse Blog [...]
The latest ‘Web Marketing Today’ blog post is titled “How to Address Declines in Facebook’s Organic Reach”. Kunle Campbell says, “Because it can deliver a greater audience than any other social network, and because its format encourages a more leisurely browsing style than Twitter’s short form, Facebook has been most local businesses’ go-to social media channel for several years now”. How to Address Declines in Facebook’s Organic Reach Web Marketing Today [...]
The latest article on ‘Marketing Land’ is titled “Report: Facebook’s Premium Video Ads Will Cost $1 Million A Day”. Martin Beck says, “More details about Facebook’s upcoming “Premium Video Ads” have emerged and if you have to ask how much they’re going to cost … you know the rest. The Wall Street Journal reported that such ads will cost about $1 million a day. We reported last month that Facebook is preparing to launch the new advertising unit in the next several months — Journal sources have narrowed that timeframe to the “coming weeks” —... [...]
The latest post on ‘Mashable’ is titled “Facebook Announces Advertising ‘Boot Camp’ For Smaller Advertisers”. Kurt Wagner says, “Facebook will be pounding the pavement this summer in an attempt to teach its largest group of advertisers — small and medium-sized businesses — how to utilize the company’s ad offerings. Facebook, along with partners like Square, Intuit QuickBooks, and LegalZoom, is planning a five-stop event tour the company calls Facebook Fit, a series of “boot camp-style events designed to help SMBs achieve business success,” Facebook... [...]
The latest post on ‘Mashable’ is titled “Facebook Still Reigns Supreme Among Young Adults”. Andrea Romano says, “Although Facebook may be losing steam with teenagers, as recent studies have claimed, young adults are still as active as ever on the social media site. Harvard’s Institute of Politics polled over 3,000 18 to 29-year-olds, covering a wide range of topics from political affiliation to social media use. During the poll, participants were asked which social media platforms they currently had accounts for. Surprisingly, the poll revealed that a stark majority of... [...]
The latest article on ‘Business 2 Community’ is titled “Facebook’s Organic Reach Decline: How To Respond In 4 Steps”. Pam Dyer says, “Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Upgrades Video Metrics To Track Duration Of Views & Audience Retention”. Martin Beck says, “Aiming to give page owners and advertisers a better read on how videos are resonating with customers, Facebook is upgrading its video metrics offerings. Currently, Facebook shows you only how many people started watching a video. When the upgrade rolls out in the “coming weeks,” Facebook said, you’ll be served information on video views, unique video views, the average duration of the video view and audience... [...]
The latest post on ‘ReadWrite’ is titled “How Ads In Mobile Apps Could Send Facebook’s Revenue Soaring”. Dan Rowinski says, “Amid all of Mark Zuckerberg’s iconoclasm Wednesday at Facebook’s F8 developer conference, it was easy to miss the biggest news for the company—and the mobile world it hopes to dominate. Yes, throwing out Facebook’s “move fast and break things” philosophy is significant, as is anonymous login. But of far more financial consequence, both for Facebook and the developers it courted at F8, is the Facebook Audience Network”. How... [...]
The latest article on ‘MarketingProfs’ is titled “Facebook Users Engage With Brands Most on Fridays”. Ayaz Nanji says, “Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe. Some 15.7% of all impressions in the quarter occurred on a Friday—the most of any day, the analysis of Facebook post and ad interactions in 1Q14 found. Thursday had the second highest share of impressions (14.5%), and Sunday had the lowest share (13.4%). Moreover, one quarter (24.7%) of all brand video views in the quarter occurred on a Friday;... [...]