The latest post on ‘Mashable’ is titled “Facebook Acquires Branch to Build Out ‘Conversations’ Team”. Seth Fiegerman says, “Facebook has acquired Branch, a New York startup behind multiple social discussion tools. The deal was announced by Branch’s cofounder in a Facebook post and one report pegs the acquisition at $15 million.“We will be forming Facebook’s Conversations group, based in New York City, with the goal of helping people connect with others around their interests,” Branch cofounder Josh Miller wrote in the post. “Their... [...]
Archive for the 'Facebook marketing' Category
The latest post on ‘ReadWrite’ is titled “Meet Airlock, Facebook’s A/B Testing Platform That Helps Build The Perfect App”. Selena Larson says, “Facebook’s mobile apps are built for specific operating systems. No longer solely dependent on the Web, Facebook has finer control over mobile app development specific to your iPhone or Android. But by switching to native development two years ago, the company could no longer run A/B tests. So developers built Airlock. Facebook just released new details about Airlock, the testing framework that allows its developers to compare data... [...]
The latest post on ‘Mashable’ is titled “Facebook Set to Eliminate Sponsored Stories in April”. Kurt Wagner says, “If you want to purchase a Sponsored Story on Facebook, you’d better do it fast.The social network will retire Sponsored Story advertisements beginning April 9, according to a blog post. Sponsored stories show when a user’s Facebook friend interacts with a sponsored Page, app or event. For example, if one of your Facebook friends Liked Nike’s Brand Page, and Nike chose to promote that interaction, you would see it as a Sponsored Story within your... [...]
The latest article on ‘MarketingProfs’ is titled “Facebook News Feed and Mobile Ads Outperform Prior Units”. Ayaz Nanji says, “Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform’s original right-hand side ads, according to a recent report by Marin Software. In its analysis Marin found News Feed ads in 3Q13 had a 44x higher CTR and a 5x higher conversion rate than right-side (RHS) ads. Moreover, the News Feed ad units had a 67% lower cost-per-click (CPC). Marketers increased their spend... [...]
The latest ‘Econsultancy’ blog post is titled “How Facebook news feed changes will affect your brand”. Christopher Ratcliff says, “Facebook has revealed that organic reach for brands will fall short, if it hasn’t begun to do so already. In a recent tweak to the news feed algorithm, Facebook has begun to prioritise content from the people that user’s engage with the most, ensuring content from a ‘liked’ company’s Facebook page will become a negligible presence. In a press release from December, Facebook urges marketers tobuy ads instead of merely relying... [...]
The latest article on Business Insider is titled “Facebook Is Putting The Fate Of Its Advertisers In The Hands Of Its Users”. Richard Feloni says, “When Facebook announced in December that its algorithm change would prioritize “high-quality content,” publishers and advertisers waited to see what that actually meant. Well, CEO Mark Zuckerberg confirmed that those surveys in your News Feed may be more important to the company than you think. Facebook users themselves will be determining what is “high-quality” and what is not, at least partially“. Facebook... [...]
The latest post on ‘Mashable’ is titled “Facebook Buys India Startup to Bolster Mobile Apps”. Bhuma Shrivastava says, “Facebook Inc. (FB) acquired a technology startup in India as the largest social-networking service seeks to bolster its presence among mobile-device users.Facebook bought Little Eye Labs, which develops tools that Android application developers can use to analyze and enhance efficiency of mobile apps, the Bangalore, India-based company said on its website. Financial terms weren’t disclosed for Facebook’s first purchase in India and Carson Dalton,... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “6 Skills You Need To Be A Social Media Professional″. Baer says, “When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Certainly, some of the characteristics we noted remain very much a requirement”. 6 Skills You Need To Be A Social Media Professional Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest post on ‘Mashable’ is titled “Snapchat CEO Reveals Why He Rejected Facebook’s $3 Billion Offer”. Seth Fiegerman says, “Snapchat shocked much of the tech community late last year when a report in the Wall Street Journal revealed that it had turned down a $3 billion cash acquisition offer from Facebook. Now, Snapchat’s CEO has offered an explanation for why he hasn’t sold the company yet.“There are very few people in the world who get to build a business like this,” Evan Spiegel toldForbes for a cover story profiling the cofounder and CEO,... [...]
The latest post on ‘Mashable’ is titled “Must Reads: Facebook’s Future, the Dark Lord of the Internet and More”. Megan Hess says, “During the week, we consume words in snackable, tweetable bites. But on the weekends, we have the time to take a dive into the murkier, lengthier depths of the Internet and expand our attention spans beyond 140 characters. We can brew a cup of coffee and lie back with our iPads, laptops, smartphones and Kindles.Since you’re bound to miss a few things during the daily grind, we present to you, in our weekly installation of Mashable Must... [...]