Citrix Online has released a free ebook ‘The Power User’s Guide To Successful Webinar’. The Citrix team says, “This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing to help you create, promote and deliver your best webinars. Download the eBook to learn how to: Create compelling webinar content. Optimize the attendee experience. Develop successful pre- and post-event campaigns. And more…”. Citrix Online’s ‘The Power User’s Guide To Successful Webinar’ eBook [...]
Archive for the 'Facebook marketing' Category
Facebook just announced the ability to search their “graph”, the member data they have with all its attribute and relationship information. So, for example, you can search for all female employees of company X who live in Dallas. This give you powerful precise targeting capability for your marketing. This capability is so new that there’s little known about how to put it to work effectively. But James Renouf has filled in that information gap with his new FB Graph Search. The graph search will make Facebook a marketer’s dream and Renouf does a trail-blazing job giving us... [...]
ExactTarget has released a free report titled “Marketers From Mars”. The ExactTarget team says, “You’re not the average consumer—you’re a marketer. Learn how marketers’ digital behaviors and preferences differ from the average consumer in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, Marketers From Mars. In Marketers From Mars, you’ll learn how to: Differentiate marketer and consumer digital behaviors. Evaluate digital channels based on consumer preference. Avoid personal bias to better reach consumers”. ExactTarget’s ‘Marketers... [...]
Mark Thompson has a new product, just being released today, called WP4FB 2.0. With this new tool suite you can build customized Fan Page templates by simply dragging and dropping. This visual editor gives you the ability to create virtually any design that you want, and do it in just seconds. It’s probably the easiest way to make every Fan Page unique and striking. A second-rate Fan Page won’t bring you much activity or liking. Especially if your competitors have gone all out to make their pages look slick. So Thompson included 10 new premium templates in WP4FB 2.0. Each template can be... [...]
HubSpot has released a free collection of ’47 Amazing Blog Homepage Designs’. The HubSpot team says, “81% of U.S. online consumers trust information and advice from blogs. But how do you get people interested in your blog? We’ve mentioned before that your website homepage is like the front door to your business. The same goes for your blog. If you’re not attracting people visually, how will you get them to trust what you’re blogging? A common issue we see with blog design is finding a balance between visual design and effective content presentation. Blogs are chalk full... [...]
Bronto has released a free white paper titled “3 Strategies for Putting the “Act” in Transact”. The Bronto team says, “Enhancing your transactional messages is an easy way to tap into missed revenue. As one of the most underutilized opportunities, online retailers should review this timely and relevant contact stream to build loyalty and increase orders. In this white paper, learn: How to create a cohesive transactional message strategy How to maximize low hanging fruit to drive sales How to turn up the volume on your marketing message while staying CAN-SPAM compliant Download... [...]
HubSpot has released a free ebook titled “The Complete Guide to Global Social Media Marketing”. The HubSpot team says, “Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends. Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources. Download HubSpot’s guide which will help you create a social... [...]
Ali Brown has released a free report titled “Ezine Publishing Profits: 3 Simple Strategies for a List-Building, Money-Making Ezine!”. Ali says, “Whether you already publish an ezine or you are curious how it can help you and your business thrive, don’t miss out on this brand new report. I think it’s one of my best. Here’s what you’ll learn in this instant PDF download… The 5 ways an ezine can be your simplest and best marketing tool—no matter your business or level of experience The huge advantage an ezine gives you as a business owner that you... [...]
Quantcast has released a free white paper titled “Display Ad Clickers Are Not Your Customers”. The Quantcast team says, “We’re all familiar with the usefulness of search engines to answer a specific or immediate need for information online. And because consumers expect to click to find what they’re looking for, click measurement is typically an effective metric for evaluating the success of search campaigns. But relying on clicks to drive conversions for display advertising is often a dead end. We’ve found that consumers most likely to click on display ads are often... [...]
HubSpot has released a free ebook titled “The Marketer’s Guide to Competitive Intelligence”. The HubSpot team says, “Effective marketing starts with understanding the buyer, but also understanding your competitors. It’s important to see where your competitors are succeeding, and where they’re failing. That’s why we wrote this guide on competitive intelligence, to help you stay up to speed with what your competitors are doing, but not let it derail you from your own marketing, product, or business strategy. In this ebook, you’ll learn how to: Perform a... [...]