Quantcast has released a free white paper titled “Display Ad Clickers Are Not Your Customers”. The Quantcast team says, “We’re all familiar with the usefulness of search engines to answer a specific or immediate need for information online. And because consumers expect to click to find what they’re looking for, click measurement is typically an effective metric for evaluating the success of search campaigns. But relying on clicks to drive conversions for display advertising is often a dead end. We’ve found that consumers most likely to click on display ads are often... [...]

HubSpot has released a free ebook titled “The Marketer’s Guide to Competitive Intelligence”. The HubSpot team says, “Effective marketing starts with understanding the buyer, but also understanding your competitors. It’s important to see where your competitors are succeeding, and where they’re failing. That’s why we wrote this guide on competitive intelligence, to help you stay up to speed with what your competitors are doing, but not let it derail you from your own marketing, product, or business strategy. In this ebook, you’ll learn how to: Perform a... [...]

Janrain has released a free white paper titled “Best Practices in Online Registration”. The Janrain team says, “A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best practices in implementing online user registration, and it is possible to easily collect user data without sacrificing conversion rates. Key... [...]

HubSpot has released a free ebook titled “How to Grow & Scale Your Business Blog”. The HubSpot team says, “Wouldn’t it be great if you could scale the impact of your blog so it makes an even bigger, better, and more powerful dent in your marketing results? If so, it’s time to take your business blogging to the next level. In this 68-page ebook, you’ll learn how to implement an advanced blog marketing strategy to grow and scale the marketing impact of your blog. Specifically, we’ll teach you how to: Rethink the role of your business blog in your overall... [...]

Facebook’s billion users are a huge audience; it’s hard to image a bigger one. One way marketers can take advantage of this opportunity is using Facebook as a source of new leads for your mailing list. Marcus Lim’s FBLeadSnatcher lets people opt in to your list without having to enter any information in an opt-in form. They just click a button. Making it easy leads to more opt ins. Facebook has a lot of information about its members. And members often make that information public. This information, freely made available by members can be mined using the Facebook API, and with... [...]

HubSpot has released a free ebook titled “54 Examples of Brilliant Homepage Design”. The HubSpot team says, “You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. For any given company, the homepage is its virtual front door — and face to the world. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. Despite mom’s best advice, unfortunately, a lot of people still judge a book by its cover. Don’t let that... [...]

HubSpot has released a free ebook titled “How to Attract Customers with Facebook”. The HubSpot team says, “67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet? Learn how to increase the ROI of your Facebook efforts and attract leads and customers through your campaigns. This ebook will walk you through the steps of planning, implementing, and measuring a successful organic and paid... [...]

Mike Buontempo has just released Simple Social Traffic, showing how to use Facebook to send traffic to your site. In this new training, you will discover: • How to Use 100% free traffic methods that haven’t been properly explained before • The right way to send this traffic to an Offer so that the visitors convert to buyers and actually earn you money • How to create viral activity and siphon in lots of Visitors each time • How to build a large list that you can have an ongoing profitable relationship with Buontempo has learned from the best marketers online, and he has... [...]

A direct Facebook ad campaign may not have worked for you. Many people report the same thing. However, there are other ways to use Facebook in your marketing, ways that are more effective. Mike Buontempo has just released Social Cash Takedown to show how you can gain fans for your fan page, monetize with those fans, and keep your edge rank up. In this training, Buontempo explains how he uses Facebook in his CPA business. More than that, he gives you his exact campaign that has been the source of income for him (up to $.65 per click), and he shows you how you can sign up for, and be accepted by,... [...]

HubSpot has released a free guide ‘How to Engage Fans on Facebook’. The HubSpot team says, “The key to engaging fans on Facebook is simpler than you’d think. Think back to the last social gathering, party, or dinner you were at. Who were people talking to the most? Why were people so engaged with that particular person? The people who are the most engaging are usually one of the following: The most interesting The most attractive The most engaged themselves Voila! You now know everything you need to know about increasing the engagement between your customers and your brand... [...]