Sophia Bernazzani says, ““If you can’t beat ‘em, join ‘em.” This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. Messenger Day works like Snapchat Stories, Instagram Stories, and WhatsApp Status: Users share photo and video messages embellished with text, drawings, filters, and emojis with friends that disappear after 24 hours. As of yesterday, the... [...]

Ash Read says, “There probably isn’t a single best time to share to social media. There’s a long tradition of studies that have attempted to uncover a “best time” to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results. Related: 9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram Here are just some recommendations on the best time to post to Facebook to get you started: – Thursdays and Fridays from 1 p.m. to 3 p.m. (Hubspot) – Thursday at 8 p.m. (TrackMaven) –... [...]

Karola Karlson says, “There are countless ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers or earning backlinks are both superior tactics, marketers rarely have the time to complete these tasks. With Facebook Audience Network now reaching over 1 billion people every month, the social media platform is increasingly popular among marketers. And there’s a good reason for it: Facebook’s highly specific audience-targeting allows you to reach just the right people at the right time. Here’s why you should promote your content... [...]

Nikki Gilliland says, “According to recent reports, 70% of Facebook Messenger chatbots are failing to fulfil user requests. Consequently, the social network is set to scale back its AI efforts, instead focusing on a more simplistic system to ensure success. But will this spell the end of the current chatbot trend? And what does it mean for brands that have already invested? Here’s a bit more on the story, as well as few examples of the latest brand bots to appear. What went wrong? A number of businesses jumped on board the chatbot bandwagon as soon as the system was announced last year.... [...]

Tim Peterson says, “Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has been folding into Facebook since last fall. Over the next year, Facebook will move Atlas’s existing measurement capabilities and its remaining clients to Facebook-branded products like Business Manager, the company announced on Tuesday. A Facebook spokesperson confirmed that the Atlas brand will be eliminated as a result of the transition. The announcement signals Facebook’s final steps in dissolving Atlas into Facebook, four years... [...]

Manish Dudhrejia says, “Marketing is the key to success for any business. If you’re already an entrepreneur or planning to launch your startup this year, it’s crucial to have your marketing strategy in place right away. It’s very important that you set a budget and try one marketing channel at a time to see the ROI and decide whether to keep at it or move on. I believe Facebook advertisements will surpass all other digital marketing channels in 2017. Here are the 8 reasons why it makes the most sense for businesses to use the social media giant to advertise their products. 1. Custom-targeted... [...]

Tim Peterson says, “Conversations with Facebook Messenger bots soon may start to feel less like texting with a friend and more like tapping through a food-ordering app’s restaurant menu. On Thursday Messenger added an option for bot makers to prevent people from sending normal messages to their bots by replacing the in-app keyboard with a persistent menu, making the interaction more akin to a traditional — albeit barebones — mobile app or site. The Facebook-owned messaging app added other features, like customizable share messages that deep-link to the bot, a “Share in Messenger”... [...]

Patricio Robles says, “Facebook is an attractive platform for pharma companies looking to reach consumers directly online, but cutting through the clutter can be difficult, necessitating that pharma marketers employ the right Facebook tools for their campaigns. Here are three ways pharma firms have used Facebook to good effect. VAYA Pharma buys targeted Facebook ads To market Vayarin, a prescription “medical food” used in the dietary management of attention-deficit/hyperactivity disorder (ADHD), VAYA Pharma turned to social marketing firm Adaptly, which determined that Facebook,... [...]

Tim Peterson says, “Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control over or insight into which videos include their ads. On Thursday, Facebook extended the ability for certain Pages and Profiles to insert mid-roll video ads within their Facebook Live broadcasts, and at the same time, the company officially announced that it has started testing these mid-roll ads, which it calls “ad breaks,” within non-live videos, as was reported last month. Facebook also expanded in-stream video ads to all eligible... [...]

Tim Peterson says, “Facebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that interest. And at the same time Facebook adds new features to its measurement tool, the company has not yet fixed as measurement error disclosed last year. More than 1 million mobile apps, websites and Messenger bots have used Facebook’s Analytics for Apps at some point since Facebook rolled out the free tool in March 2015. That means 200,000 new apps, sites and bots have used Facebook’s analytics tool since September 2016,... [...]